3 Easy Marketing Tips for Small Businesses

by Josh Biggs in Marketing on 8th September 2019

Most of us dream of being our own boss someday. Not everyone takes the initiative, but you did, and you made that dream your reality, and your new business is off and the ground. You have a plan, a budget, and your eye is on the prize, and you’re eager and ready to bring in customers. Now you need to find creative ways to advertise. Marketing can be a tricky feat and if done correctly, promoting your new brand could be the key to success. Here are 3 easy ways to start marking your new business today:

 

1. Website and online presence.

Social media is a great way to advertise and there are some key factors to focus on. Make sure to understand your target audience. Research the most popular day and times your target group is online the most and make sure you are there to share material out to them. Online advertising can be as simple as a live video from inside your new building, great pictures highlighting the specific products and/or services you have, or carefully worded posts to engage their curiosity. Building an online presence is essential in today’s market, for most businesses. Additionally, make sure your profile highlights who you are as a business and make sure it has an element of your personality.

2. Wear your brand.

Hats, shirts, and accessories are great options. These items can be used as a giveaway, or sold to help boost sales. Wholesale Flexfit hats are a fantastic choice for many needing customizable and branded hats. These adjustable and flexible hats can be found online or in many retail stores, and are a reliable and recognizable staple of many hat wearers. The key to making hats work is creating a logo that will catch everyone’s eye. Colorful, unique yet recognizable logos are easy to see and are fun to wear! Get the entire family and your coworkers in on the fun. Wearing your brand will help people recognize your brand which could mean more sales for you!

 

3. Giveaways.

Everyone loves to win. Spread the fun of opening your new business by giving away a promotional item such as a hat or shirt, raffling a product or service, or including something personal with each order. Giveaways are the perfect opportunity to educate others on your products or services. The chance to win is a fun way to get people in your door sorta speak allows you to showcase the products and services you offer. A giveway doesn’t have to be expensive. Adding a small handwritten note, a few pieces of candy, or a special magnet to a client’s order could make all the difference.

 

We have all heard it before, a business is only as successful as its marketing. Make sure to set aside time and resources to dedicate to advertising. From getting hats, t-shirts, giveaways, finding the perfect logo to creating your online presence, remember you are building a brand. This is an exciting time for you and your business, use that momentum to build your client base. Remember great service and quality products are key. Once a customer is happy they will share with their friends who then become potential customers. Put your best foot forward. How are you currently marketing your brand? Could you add anything new?

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