4 Digital Marketing Techniques That Are Effective But Haven’t Gained Traction

by Josh Biggs in Digital Marketing on 3rd August 2020

The world of digital marketing moves at a fast pace.

With the ever-changing audience preferences, marketers are always on their toes to find more effective ways of promoting their brands.

This zeal gives rise to new marketing techniques, and in this post, we are discussing a few of them which can be highly effective but haven’t gained traction by now.

1. Launching Your Brand’s Referral Program

Yes, we know that referral marketing is not a new technique and has been around for a long time. But does it mean that it is being used that actively?

Bloggers and digital marketing influencers are generally big on referral and affiliate programs. However, many companies still have not launched their own referral programs.

By introducing an attractive referral program, you can encourage your customers to promote your products and services. A large number of companies have already done this and made it big in their respective markets.

If you never gave a thought about starting your company’s referral program, this may be a good time to start.

2. 360° Video

Depending on the product or service that your brand sells, you can come up with a 360° video marketing plan for it.

These videos are more interactive, more insightful and on Facebook (and Facebook Ads), they perform way better than the conventional videos.

In a campaign launched by Magnifyre and StoryUp, they found out that the 360° video received 57X more views as compared to a normal video on the same budget.

If you haven’t explored this marketing gimmick, a lot might be waiting for you.

3. Snapchat

Snapchat is a fun platform that is majorly popular among younger generations. And that is not all that it can be used for.

It enjoyed over 200 million visitors in the first quarter of 2019. The number is too big to be ignored for marketing purposes, but it can be hard to find a starting point.

Snapchat offers its users the option to choose between a user and a business account. If you are using Snapchat for the first time, it’d be better to go for the user account.

This way, you will be able to observe and analyze how other businesses are using Snapchat for marketing.

After that, you just need to explore your content options on Snapchat and make sure that you aren’t spending too much on video production. You don’t need to do that on Snapchat.

4. LinkedIn

Even though LinkedIn is a popular social media platform for working professionals, it has not yet been considered a mainstream marketing channel.

However, this says nothing about the potential that LinkedIn as a marketing tool holds.

First of all, because LinkedIn does not have as many users as Facebook, its organic reach is superior to other marketing platforms.

Secondly, the same factor also impacts the results that you can get out of a LinkedIn Ad.

Studies have shown that an Ad on LinkedIn has the potential to reach over 12% of the world population. That is a massive number of people that your ad can potentially reach.

Apart from this, a sponsored InMail has a potential open rate of 52%, which is great for any mailing service.


Digital marketing is a vast marketing arena with hundreds of gimmicks and techniques. While some of these techniques are popular, others are still trying to make a name for themselves.

With an air-tight implementation of the right methods, LinkedIn, Snapchat, referral programs, and 360° videos can work wonders for your brand. And if you are new to the industry, don’t shy away from hiring a professional digital marketing consultant.

This will save you from making mistakes and weak marketing investments.

Categories: Digital Marketing