Create a budget-focused gift guide. You can also categorize gifts based on their impact or personality type. Use social media to promote your gift guide. In addition, consider including a contest to draw attention to your gift guide. Once you’ve created your guide (like Snappy), think about the best way to get more curators to contribute to it.
Create a budget-focused gift guide
Holiday shopping can get expensive very quickly. To keep expenses to a minimum, create a budget-focused holiday gift guide. This way, you’ll show customers the best products at affordable prices, which will increase the chances of them making purchases. For example, you can create a guide highlighting the best gifts for under $20, or multiple guides highlighting different budget ranges.
One of the best ways to make your budget-focused holiday gift guide successful is to research what your niche consumers are looking for. Once you’ve identified what your target audience wants, you can curate items that will fit into that niche. You can also address common pain points among your target audience.
Lastly, you can tailor your guide to your blog’s content. For example, if you’re a Christian mom with a toddler, it makes sense to include products for mom and her child. You’ll also need to be realistic about your audience’s preferences.
Once you’ve narrowed down your list, assign a priority number to each item. For instance, a top priority might be “1” and the next-highest priority might be “2”. Then, when dividing up your holiday budget, prioritize the top-priority items.
To create a budget-focused holiday gift guide, it’s important to keep your expectations low. Remember that holiday gifts don’t have to be expensive, but they should make the recipients feel special. By planning ahead, you’ll have a comfortable nest egg by the holiday season.
The best way to keep your holiday spending within your budget is to avoid impulse purchases. Use a shopping list for each item, and remember to keep it handy while you’re out shopping. Also, you can use a budget calculator or shopping online to compare prices. By comparing prices in advance, you can save a lot of money on your gifts.
Categorize gifts by impact or personality type
If you’re having trouble figuring out what to get your friends and family members, categorize holiday gifts by impact or personality type. Take the Myers-Briggs personality test to find out what your recipients prefer. The results will help you choose a perfect gift for each person on your list. The test includes questions about each of the 16 types of personalities, and you can then use the results to narrow down your list of options.
Include a contest to promote your gift guide
When creating your holiday gift guide, you should make sure you incorporate external data from your niche. This will help you create a guide that is relevant and interesting. For example, you should look at Google Trends to determine what products are popular in a particular niche. Another tip is to look for products that are becoming popular or trendy, such as gift cards and essential oils. You can also ask your customers what they like to receive as gifts. This will give you an idea of which products to include in your holiday gift guide.
Once you’ve determined which products you want to feature in your guide, you can begin organizing it into categories. Depending on your target audience, you can organize your guides by age, price, and personality type. In addition, you can organize your guides by recipient. For example, you might want to have a gift guide for children, a holiday gift guide for adults, or a guide for couples.
One of the best ways to promote your holiday gift guide is to include a giveaway. You can give away unique products, seasonal packs, or seasonal bundles. But remember to be specific about your giveaway so that your readers will feel excited about participating in it. The giveaway should also be relevant to the needs and interests of your customers. Depending on the holiday and the season, you can change your giveaway every now and then to make it more exciting. You can even survey your subscribers to understand what their main desires are.
Use social media to find curators
When it comes to finding curators for your holiday gift guide, there are many ways to go about it. The first option is to use social media to your advantage. Social media audiences offer a great opportunity to reach new customers, as well as a means to showcase your brand. You can find a host of influencers and bloggers who would be interested in contributing to your gift guide.
You can use Instagram to reach these influencers. By using custom cover images, you can feature your holiday products and mention them on your About page. You can also include links to your holiday gift guide on your website. This is a great way to increase traffic and get more exposure for your holiday gift guide.
The next step in identifying curators is to use historical sales data. By using this information, you can identify which products have performed well during the holiday season and which products have underperformed. If you spot any products under-performing, try spotlighting them and pairing them with more popular ones. Another option is to offer them as a gift with purchase.
You can also utilize social media to find a list of influencers who would be willing to share their expertise and recommendations. For example, Outdoor Voices uses customer photos alongside Instagram usernames to recommend gifts across four categories. It also includes a Customer Favorites section and text highlighting the social proof for the products.
Promote your gift guide with social videos
The holidays are stressful and it can be difficult to find the perfect gift. Using a holiday gift guide can make the process easier and help people choose the best gifts. It can also increase your conversion rate and customer satisfaction. Here are some social media videos that can help you promote your holiday gift guide.
Social videos are popular ways to promote your holiday gift guide. They can help people visualize the products in your guide. In addition, videos have high viewership on social networks and other marketing channels, so they can reach a wider audience. You can create both short and long-form videos, and use them on your website, newsletter, and social media channels.
Advocacy campaigns are an effective way to promote your holiday gift guide. Research shows that consumers respond to advocacy campaigns during the holidays. In fact, charitable giving increases by 34% during the holiday season. You can use holiday gift guides to support charities and donate to them with the money you earn. Asus, for instance, ran a holiday gift guide campaign on Canvas and saw a 42% increase in clicks.
Using social media to interact with customers is also an effective way to promote your holiday gift guide. For example, you could ask your followers a question and link to your holiday gift guide. Most customers will use social media to seek gift ideas, so your holiday gift guide can help them find the perfect gift.
When you create your holiday gift guide, remember that it’s meant to be shared and loved. It’s a win-win situation for you and your audience. You can even request that businesses share your gift guide to boost your social media presence. This will increase the reach of your holiday gift guide and help your brand gain more visibility.