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4 Ways to Revamp Your Content Strategy

by Josh Biggs in Digital Marketing on 6th February 2020

Have you taken inventory of how your web content is performing and discovered that your SEO rankings are off? Is your number of visitors and conversions flatlining, or worse, declining? You may consider investing in your plan for digital with an internet marketing company. But it also may be time to revamp your content strategy.

Why Content Marketing?

It’s one of the most important strategies your website can use to increase conversions, lead generation, and sales. Content is persuasive, and it helps you develop trust with your customer base and allows you to develop brand loyalty. The world of digital marketing is always changing, and in order to stay visible, you can maximize your ROI (return on investment) by evaluating how your existing content is performing, and how it can be even better.

Revamping Your Content Strategy

Here are four ways you can update your content strategy:

Revise CTAs & Brand Messaging

Establish clear goals with your content marketing before you set out on a spree of change and revising. Are you properly targeting your market audience? Are your CTAs (call-to-action language) reflective of the messaging for your brand?

Also, consider if you’re trying to reach too broad of an audience. Your content should answer specific questions that your potential customers are asking. When you identify their pain points, you can more accurately meet their needs with your products and services. This includes writing and creating content centered around those topics that your specific customer base is scouring search engines for.

Conduct an SEO Audit

Evaluate what’s working and what’s underperforming with an SEO audit. SEO audits enable you to view, page-by-page, the flow of user traffic on your website. Because SEO is preoccupied with increasing your visibility and search ability, it’s important to note your click-through rates, bounce rates, and analyze what kind of content is gaining traction.

Conducting an SEO audit shows you what keywords you’re ranking for, but also can expose new insights on keywords and topics your business probably should be ranking for. Remember to keep track of your success by implementing key initiatives and target goals, not just for your SEO, but for your content strategy in general.

Use Different Types of Content

The great thing about digital is that it’s always evolving, creating new avenues for creativity in your marketing. Using different types of content, and trying out new trends you haven’t used before, can help you refresh your branding and marketing techniques, and even reach new audiences.

For example, video has become one of the most popular mediums of multimedia content. Why? Because it’s versatile, connects directly with your customer base, and is highly effective for communicating both short and long-form messages.

Other types of content you can start utilizing include:

  • Video
  • Infographics
  • List Posts & Guides
  • Blog Posts
  • 360 Maps
  • Quizzes and Polls
  • Augmented Realty (AR)
  • Case Studies
  • eBooks
  • Testimonials
  • Industry Influencers

Check Out Your Competitors

Borrow from the greats. Identify the leaders in your industry and see how they’re killing the game. Study their tactics, the types of content they’re using, the way they go about building their brand. You don’t have to plagiarize their wording, just use their ideas.

Especially if they’re going after the same keywords and topics that your business is using, try to see where your business can occupy a niche they aren’t using. What makes you similar with your competitors, but also, what makes you unique?

When you consider these key questions, you can adapt the aspects that make the most sense for your business and come up with ways to do it better!

Want to Learn How You Can Have a More Effective Content Strategy?

Creating content that’s both persuasive and creative can be hard to achieve, but a professional internet marketing company can help you meet your business goals while simultaneously growing your brand with dynamic digital content.

But keep these important tips in mind if you’re starting the process of revamping your content strategy. You can potentially drive conversions and sales while maximizing your return on investment with a good bit a research, as well as an excellent creative team.

Categories: Digital Marketing