One of the reasons why Magento is one of the best tools for e-Commerce is because the Enterprise edition has plenty of marketing capabilities at an affordable cost compared to other e-commerce platforms. Magento’s platform continues to evolve and add new features that are cost-effective and scalable. This company will continue to expand on its marketing capabilities. Here are some reasons why you should consider Magento for your business.
Setting Price Rules
Setting price rules for both your online catalog and shopping carts can allow for greater promotion of your products. This can lead to increased sales in your Magento store. When a customer adds items to their shopping cart or their cart hits a certain amount, discounts can be applied at checkout.
A large number of e-commerce stores are now offering free shipping to keep up with their competition. Shopping cart rules can help your customers earn special discounts or promotions. They can use a discount code at checkout. To receive these codes, you would send them to customers through e-mails or through your Magento store for use in certain situations.
Catalog price rules allow you to set different prices for different customers. Regular customers may see different prices than wholesalers do. While this may mean higher prices, complete customization of the prices in your online catalog can boost promotions and sales.
Customized banners are certain areas of your website that contain blocks of text, images, or HTML. Banners can help you determine the type of content that should be displayed. Based on your website’s template and theme, you can decide where to display the banner. You can also change the banner’s size and measurements.
This capability is critical to customization of your Magento website. E-commerce sites that don’t include this feature will assume that all of the customers of the website are the same demographic and should see the same products across the board. Of course, you know each of your customers has different needs. That’s why your banners should be tailored to their specific tastes.
E-mail reminders are useful for customers who have abandoned their online shopping cart. You can also alert them when some of the items on their wish list go on sale. This feature allows you to entice customers back to your website to purchase those items. When you create e-mail reminders, always include a promotional code.
This is a great way to get customers back to your Magento website. You don’t even have to know how to create a promotional code in your e-mail template. Magento lets you decide when to send e-mails to your customers after a specific period of time. You can remind them within 24 hours or 7 days after they abandon their carts.
This kind of marketing can get you sales and clicks within minutes. The type of customers who are browsing through your website and selected items for purchase are the kind of customers you want to stick around. Thanks to Magento’s automated e-mail reminders, you don’t have to do any of the work yourself. You can let Magento persuade your customers to make a purchase as you focus on other tasks.
The number of app users rose to 2.17 billion at the end of 2015. E-commerce merchants should increase sales by creating their own mobile apps. You can create an app using the resource library located in Magento’s mobile SDK.
Not only does this save you time from developing your own app, but it saves you time to market it as well. You can speed up the development process by customizing your app through the sample provided by the SDK. This feature lets merchants create both Android and iOS apps.
Magento partnered up with Braintree to provide more opportunities for online payments. This extension is free and easy to install. You don’t have to ask your customers for credit card information and can handle billing issues over the telephone.
Braintree and Magento worked together so you can create a better customer service experience, reduce the risk of data breaches, and boost sales. You can use both to accept payments around the world. In addition, Kount protects each of your transactions against online fraud.
Improved Software Analytics
Magento added another software analytics extension on their New Relic platform in 2015. You can increase visibility, increase performance, and improve the health of your hosting environment thanks to this handy extension. This allows merchants to come up with new ideas to improve website performance and identify issues before they get out of hand.
With this feature, merchants can keep track of their catalog inventory, modules, order activity, and average order value. This allows them to better understand how the Magento platform works and how this configuration affects the conversion rate. Since 2015, thousands of merchants have tried the New Relic platform and the extension. It’s provided many opportunities for merchants to analyze their app performance and business data.
If you want to take your e-commerce site even further, install the Shipping Suite Ultimate extension. This handy extension will optimize all of your shipping processes. You have complete control over your delivery rates and shipping methods. It allows you to set the rules and restrictions.
Magento offers so many features that can help you meet your business goals as you improve the customer experience. These tools will increase traffic and build a loyal customer base. Magento’s marketing and promotional tools can help you achieve your business goals with ease. It has made it easier for merchants to sell their products and services on the Internet.