A sales funnel often depicts the outcome of the lead qualification process. The concept revolves around the stages prospective customers go through before conversion takes place. In this era, you can’t just rely on a funnel template and relax. Perhaps you’re finding it daunting to create and manage an effective sales funnel, then this guide will come in handy.
Why do I need to build a sales funnel?
The average sales funnel consists of four stages which include awareness, interest, decision, and action. Bear in mind that each stage is equally important.
Brands without a sales funnel will likely lose quality leads before reaching the checkout page. Most times only a handful of online visitors will purchase products or subscribe to a service. However, having a sales funnel will make the entire buying process easier and increase the conversion rate.
Designing a mobile-friendly and responsive website is a must if you want to boost sales in this digital age. Investing time and money in a high-quality website creation will yield a better ROI over time and can help you save resources.
Apart from maximizing a website builder, using an efficient sales funnel builder will help you to get impressive results. The bottom line is to confirm that it has features that matter to your business.
Consider whether a sales funnel strategy is the best fit for your current business model before implementing it.
7 Best practices for managing your sales funnel
Managing a sales funnel isn’t rocket science. The good thing is that you can use data to your advantage. In fact, this is one of the traits of brands with successful marketing strategies. Here are some best practices for handling your sales funnel in 2021 and beyond.
- Revamp your sales page
It’s imperative to focus on your real audience whether you’re building your sales funnel from scratch or you just want to improve it. Make sure that you note the different pain points in the sales process as you take this approach.
It can be difficult for a sales page if it is not well optimized. Sales pages are constantly evolving and the structure of a page is demanding. Remember to focus on addressing the emotions of your target group before you turn to the logical aspect. This principle works very well in sales. In the beginning there is a needs analysis. One part to achieve this include offering the best customer services and sharing reviews or testimonials.
- Craft catchy headlines
Your headline is the first element that can make an online visitor decide whether they will read the rest of your content or not. Concise headlines work best. It should also spark some curiosity so that the offer can be more enticing.
Personalization is a smart way to infuse storytelling into your content marketing strategy. Another way to connect emotionally with your audience is to add signal words. You can analyze your competitors to learn about other techniques that are really effective.
- Share top-notch content
Content is an integral part of the buyer’s journey and can serve as a tool to establish a meaningful relationship with your target audience. This is a perfect time to fine-tune the content you put on your website, social media and other channels.
Get to know about the needs and interests of your target audience. You can create content that’s based on frequently asked questions.
- Rely on multiple lead magnets
It has been proven over time that a single sales magnet will fail to produce the desired results. However, using multiple lead magnets offer a higher chance of landing repeat sales. Given this, be deliberate about providing lead magnets at each entry points.
The best ones will motivate online visitors to share their contact information without hesitation.
- Pay attention to the best leads
Focusing on quality leads will help you get the most out of your resources and steer clear of distractions. This approach can help you develop the perfect sales strategy, which will boost your conversion rate. Look out for leaks and fix them immediately.
Following up is pivotal to landing sales, and there’s nothing wrong with re-engaging inactive leads. Nevertheless, recognize when to discard one. For instance, if a lead is unable to move to the next stage after trying to build a relationship with them.
- Support multiple payment options
You’ll likely attract more shoppers if you embrace several payment options. On the other hand, using a few options may drive your target audience to competitors that are proactive about this feature. Confirm that each payment gateway is secure to be on the safer side.
This suggestion applies to shipping options as well. Your best bet is to accept global shipping so that you can attract more international customers.
- Maintain a short sales cycle
Many B2B brands still struggle with a long sales cycle that can take several months before they close sales. Almost every customer will look for a simpler and faster alternative instead of going through a long sales cycle.
Given this, opt for a short sales cycle for your brand.