8 Ways to Get More From Social Media and Grow Your Business

by Josh Biggs in Business on 23rd June 2021

Businesses spend a lot of time on social media managing their profiles, creating content, and drafting marketing material. With over 4.2 billion active social media users, you are required to make the best out of social networks to stay competitive. Use our tips to build brand awareness, drive sales directly, and develop long-lasting customer relationships that improve loyalty.

The 8 Best Ways to Improve Your Reach on Social Media

Although most brands have a social media account, you can stay ahead of the curve by being present, approachable, and structured. If you’re struggling to get followers, keep reading.

1. Establish Clear Goals

All businesses should establish a set of goals they want their team to reach. For some companies, it’s to improve their engagement, while others will concentrate on generating leads and increasing their sales number. Whatever it is, you need to catch customers’ attention in your niche, but if you know what stat to focus on, you’ll make content with that goal in mind.

2. Use a Social Media Management Tool

A social media management tool is software designed to allow small businesses to publish, monitor, and manage multiple social media platforms and profiles at once. Using this tool makes it easier for you to schedule and share content on social media while also allowing you to respond to customers, comment on your posts, and send messages directly. 

3. Speak to Your Audience

90% of Millennials, the prime purchasing demographic, say authenticity is the most crucial factor when choosing which brand to support. To stay relevant with your audience, you need to communicate with them by responding to their comments and complaints. When a business engages with an audience, it cultivates trust, which increases the likelihood of a sale.

4. Create Valuable Content

Your readers want to feel that they’ve gained something from interacting with you, whether it’s a recipe or an interesting factoid. If your customers are happy with the content they’re receiving; they’re more likely to purchase your products. Take photos of real people enjoying your product or services, and try out influencer marketing to quickly gain more attention to your brand.

Few years ago the hardest part was to find the right influencer for your brand who would represent your brand to their followers and get real results for you. Thanks to influencer marketing platforms such as Humanz, Upfluence and Grin, finding the right influencer has become an interesting and enjoyable part of your task. Grin, for example, has a user-friendly platform that allows influencers and business owners to use it without any trouble. Differing from Grin, Humanz has its own API database which helps to filter fake and real followers and get better results while working with influencers.

5. Make Separate Content

If your business has multiple social media platforms, but you post the same content on each profile, what would encourage your users to follow you elsewhere? Not only that, but some platforms receive more engagement from different mediums or content. It’s essential that you separate your content per platform so your brand feels fresh and knowledgeable of trends.

6. Run Promotions Periodically

Some retail quarters are better than others. After a major holiday or event, you may see your numbers dip, so run a promotion to garner new interest in your brand. Think of promotions your followers can take advantage of, like coupons, sales, and contests. Promotions that encourage your followers to share, like, or comment on your posts can help increase your reach.

7. Establish a Brand Identity

Brands like Nike, McDonald’s, and Apple are all recognized by their symbols alone; that’s what makes them so powerful. Without brand identity, your users won’t feel a personal connection to you or your products. Everything from your target audience to your colors and fonts should be made with a future mindset: What will make my brand instantly noticeable by consumers?

8. Post Consistently

It’s advice as old as Internet time, but it really works. Posting 1-2 times a day on most social media networks (unless you’re Twitter or TikTok) is preferred, but if you can’t do that right now, try for consistency instead. It’s better for you to produce content 4 times a week than none at all. As you scale your business and build your team, you’ll be able to hit the 2-post-a-day threshold.

Categories: Business