9 Mistakes Your B2B Business Website Is Making

by Josh Biggs in Business on 7th February 2020

These days Business to Business Marketing has misunderstood the importance of their online presence. Hence, they have settled in building a website for their business and getting their name marketed. This may be a brilliant idea at the present but not a good one for their future.

Understanding their market and the importance of online presence is way more important compared to understanding the business alone. In today’s post let us concentrate on some of the common mistakes that every B2B business does in managing and building their website.

Would you be interested to know and rectify your mistakes or build a new website that can bring a great turn over for your business?

Let’s get started!!!

#1 Congested design structure:

One biggest constraint that business website gives their customers or users is congested design structure. Consider an example, you enter an XYZ website and find too many blocks sticking to one another, or popping or even moving here and there letting you not read the content on the website, what would be the state of your mind?

The next minute when you find such design on a website, you get frustrated, frustration leads to immediate discharge from that place. When you, yourself are not that pleased to stay on such a website, what more do you expect from your customers?

You need to know you are not just a seller you are more than a seller who pleases your fellow business mates to get your services. If that is so, you need to give them space to look into your services and make decisions.

Make sure you build a clear and neat design structure of your website that is easy to navigate and visible enough to notice all the service sections.

#2 Undetailed Content:

The entire marketing world is aware that “CONTENT IS THE KING” and nobody denies it. At times, most businesses take the content to be a lighter factor. Let me explain it to you with an example, consider you are buying a product or even medicine from a pharmacy and you find no description on the wrapper what would be your state of mind?

Or consider even this way, you purchase a product and you find a description in lines and lines and till the end, you don’t find anything that describes or explains the product or its work. Will you still prefer or refer to buying it? You would never do that.

This is how content plays a vital role on your website. Any content that doesn’t answer any of the buyer’s question it can no way sell on your website. So, make sure to give a detailed description in a meaningful way that it may reach the right audience.

#3 Inconsistent content:

Carrying different messages on pages of your website is not going to help you anyway. You need to make sure that you carry a consistent message that your readers may know that you stick with a set of services and that you have expertise in them.

There may be different services that you may render your customers but the message that you convey should be consistent on every service page. For example, the cost that you mention for service on the home page should be the same on that service page.

When you fail to mention the same or if you are inconsistent with the content that you share on your website, your customer may lose trust in you. It is always better to stay consistent with what you share on your website.

#4 Self-obsessed

An individual or business that continually discusses them will repulse individuals. The correct method to do it is by attempting to really tackle the issues looked by your intended interest group through your substance first.

Along these lines, they would discover you as an extraordinary wellspring of data which in a split second improves the probability of a change. Possibilities could even find your answer when they are vigilant for something different, on the off chance that you have expounded on that something different.

#5 Failed Optimization:

If you have an incredible looking site, that is just 50% of the fight won. On the off chance that your possibilities are not ready to discover your site utilizing the web crawlers, you won’t get any leads. Basically, you don’t truly exist if you are not on the principal page of the web index results since the vast majority don’t go past the main page.

Website streamlining begins with distinguishing the watchwords that your objective personas are utilizing and fitting substance around that. It is relatively simpler to rank for long-tail catchphrases and that is the place you ought to begin. Having appropriately improved headings, titles, meta labels, alt labels, picture names, and so forth is urgent with regards to be a web index well-disposed site.

#6 Poor UX:

Though the user experience is concentrated later in this topic it is still the most important aspect that needs attention. Every business is reliant on user experience. Businesses in their urge to express or showcase their expertise and services fail to concentrate on the user experience, this is where they are unable to take the right to their clients in the right way.

Even if the services that a business provide to its customer is what they want, they still fail because they present it in the wrong way which they shouldn’t be doing.

If you are someone who has been struggling for a long time, knowing not that your services are not still obtainable, you are now in a state to check if your website’s user experience is appealing. If you find it poor approach an expert to get it fixed.

#7 Failing Security Measures:

Considering all other aspects that please your customers and other businesses, you fail to stick on to one of the most important aspects that you should never. Yes, it is the security measure of your website. So how do you protect your website amidst all the other aspects?

The SSL certificate is one of the most important measures of security. SSL certificate is abbreviated as Secure Socket Layer which concentrates on encrypting data that is transacted between the browser and the server.

There are different types of SSL certificates based on the need of the business. When it comes to B2B business with having multiple domains and subdomains then you should buy Multi-Domain SSL certificate.

Multi domain SSL is also named as SAN (Subject Alternative Name) certificate. You can add extra domains in this certificate during the lifespan of a certificate. It saves extra cost of a business to be spent on individual SSL certificate. You can secure up to 100 domains/subdomains.

#8 Slow loaders:

A very common and yet unclarified issue with business websites. It is the most common issue that is hindering businesses for over decades. It is obvious that every update on the website would affect the loading speed of the website. Hence, neglect considering the speed of the website on making it live.

This instantly affects the interaction of customers. If a user clicks into the page and tries to find some information and the website is still loading, this automatically puts them in a situation to withdraw from the website which is a result of lack of action. So, it is important to consider the loading speed of the website every time when you upgrade it.

#9 Links not visible:

Last but not the least, I am not sure if this topic is covered anywhere else, but I would like to remind you about the links that you insert in between the texts or paragraphs. If you are presenting a link anywhere on the page or the website and you wanted your user to click on it, make it visible.

On the other hand, once the link is clicked make sure that the color of the link changes as to intimate your users that they have already used the link. This might help them save time and not get frustrated. This may also help them to take necessary action at the earliest.

Wrap up:

The above-mentioned are some of the common but unnoticed mistakes that most B2B businesses commit. You may be aware and not bother or you might have not witnessed them earlier. This is post has gathered all the points that most businesses commit.

On noticing these points, you may consider rectifying them and get a clean and clear website for your customers. Make sure that you did not miss one from the above. This may help you with the best income ever. Do not fail to let us know about your success.

Categories: Business