seo

Are there SEO tips that we can DIY?

by Josh Biggs in Digital Marketing on 3rd February 2019

The most exciting part of the internet world is that it lets you learn and do a lot by yourself. We are not always able to hire skilled SEO companies as they can be expensive. These are the times when we should try out what we can by ourselves.

SEO is not natural because it needs study and research – It requires an investment of time and money. If you are ready to invest money, then several agencies can take up this job. If you are short on cash but you can spend time then here is a list of DIY tips on SEO. These will help you improve your SERP ranking and develop your website too:

  1. Keyword Research

The first thing to do is to start with keyword research. You never know what consumers are looking for, so it is better to go through keyword research. Often the prospects use different terms when they are looking for certain goods and services. In such cases, you have to target those terms so that your website gets ranked higher on the web page. With the help of keyword research, you get to know about the words or phrases which consumers use to refer to certain services or products. You can also get to know about the demand for those goods and services when you do the keyword research.

There are keyword tools available online which will help you determine the qualified value while targeting keywords individually. Some of the favorite keyword research tools are Wordtracker, Ubersuggest, SEMrush and Google Keyword Planner. All these tools help to search and analyze their demand among consumers.

  1. Learn from your competitors

Next, you need to search for all the competitive products and services which you are also offering. Go through the websites with similar offerings and business model. Follow their working pattern, try to understand their strategies. Also, look out for the sites not identical to yours but who can be strong competitors of yours. Understand aspects like:

  • Why are they performing well?
  • What is it that they have in their content, but you don’t?
  • How have they structured their site?
  • What kind of keywords have they targeted?
  • Have they involved interesting features to increase their traffic?
  • Where are you lacking concerning promoting your website?

Ask these questions to yourself when you are going through your competitor’s website. Read their reviews and check your site. Find out the areas which need development and work on them.

  1. Website Planning

When you have enough knowledge about the wants of your prospects and the keywords they use, you need to plan your website from them. Browse your site and identify or create the web pages which will address the queries of the consumers. Write down a list of top, mid and low tier web pages along with their keywords. It will help you in optimizing your website as each keyword has its importance and will also help you in building the underlying architecture of the site. Using long keyword themes makes the keywords unique, specific and searchable in blogs, descriptions, articles, and FAQ. Yeah! Local SEO Agency is known for planning websites with excellent SEO services.

  1. Website Optimization

Optimizing the website is the toughest part of the job but not impossible. You need to have a good e-commerce platform, connections with developers and designers to get the job done. Websites are bound to be more mobile responsive to stay alive in the competition. When your site is mobile friendly, there are higher chances of gaining more consumers due to three reasons.

First of all, most searches are done with the help of smartphones as stated by Google. Second of all, according to current Google norms, they rank all website depending on the organic search results that include both phones and computers. Third of all, site ranking is based on page speed on the mobile experience. Hence, it is a great responsibility to make sure that the mobile experience is seamless as well as engaging.

  1. Regular Content Update

Posting contents regularly don’t mean you have to stick to your website and keep posting materials. You don’t have to convert your website to a publishing company or a blog posting site. You have to post your content, based on your products and services you offer.

These updates can be posted weekly or monthly, but they must be displayed. It helps in drawing traffic to your website and engages the consumers. The key to this task is consistency – you cannot post an update today and the next after three months. The content you post about your products and services are not bound to texts only. These contents can be pictures, descriptions or Meta descriptions, videos, and more.

  1. Public Relations

Public relations and outreach come into action when the link authority factor arises. You cannot buy links as it is illegal under the norms of search engines like Bing, Google, Yahoo, and more. If there is a PR representative in your team or if there is a coordinator, work with them to get the public relation part sorted.

If you don’t have a coordinator, then you need to build your website in such a manner that the visitors do the PR job. It is the most ethical way supported by Google of getting more links. You need to design your site in a manner that visitors draw traffic to your website. The content of the site must be exciting and engaging. It has to be addressed to different segments of digital media.

  1. Social Media Network

Social media is a boon to all website owners in today’s date. You need to create pages and accounts in different social media platform so that visitors can reach out to you through them. A variety of options are available such as Twitter, Facebook, YouTube, LinkedIn, Pinterest, WhatsApp, Instagram, and so on. These social media platforms help you to connect to your consumers and develop a connection with them. You get to know about their wants and demands directly from them.

These smart SEO tips are perfect for you when you can afford to spend time. If you can’t do these or don’t have time, hire the best in town and get your website SEO enriched!

Categories: Digital Marketing

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