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Blogging 101 – 3 Beginner Mistakes to Avoid

by Josh Biggs in Digital Marketing on 19th March 2020

The continuous rise in popularity of blogging comes as no surprise. After all, not only does it allow those of us with a penchant for the literary arts to express ourselves online. But it’s also a potentially lucrative career choice. And it is for these reasons that more and more people establishing blog sites of their own, whether for recreational purposes or to take advantage of its profit potential.

But despite its accessibility, blogging is a lot more challenging than you might think. And any errors you make are not only likely to turn off your target audience but also prevent you from keeping your readers engaged too and building a sizable following. So to keep this from happening, here are a few beginner mistakes that aspiring bloggers should avoid.

1. Focusing solely on ideas or topics that you find interesting

Whether you’re looking to improve your writing skills or are generating awareness and exposure for a business, it’s a general rule of thumb not to focus solely on ideas or topics that only you find interesting. After all, you’re less likely to reach out to a broader audience if you stick only to what you like. And as a result, you’ll fail to achieve the intended purpose of your blog site.

Instead, take the time to check on what the most commonly searched topics are online like the healthcare industry and try to create posts based on these subject matters. In this way, you’ll be able to attract more followers and keep them engaged with your work.

2. Overlooking your website’s design

While the main point of any blog is the written content that you upload, it’s vital not to ignore the design of your website. After all, you’re far more likely to attract more people if you take the time to create your own website and improve its aesthetic appeal rather than settle for a bland format. And while it might seem like a tedious and time-consuming task, it can make all the difference in helping you reel in potential readers and keep existing followers engaged.

3. Spending too much time on making your blog posts perfect

It’s not uncommon for many inexperienced bloggers to read through and edit their work multiple times to make sure that they’re flawless before they upload them online. And while proofreading the piece once or twice is essential, you shouldn’t spend too much time trying to make your posts perfect. After all, it will never be without any fault. More importantly, it will keep you from consistently posting your work on your site, and you’ll risk losing any followers that you’ve managed to gain.

As enjoyable and rewarding as blogging might be, it comes with its fair share of challenges too. And by keeping these tips in mind, not only are you likely to generate high quality content consistently. But you’ll also be able to attract a broader audience as a result and achieve the desired results that you want for your blog site too.

Categories: Digital Marketing