Christmas is an excellent opportunity for entrepreneurs to market themselves. However, the question is how to prepare the best holiday marketing campaign strategies? Because every business is going to do the same, how do you stand out!
We have listed below five tricks, which can help you build a super stunning holiday campaign for your business to attract more customers to your doorstep.
However, you must keep in mind that 2020 is a year like no other and because the Covid-19 pandemic has a significant impact on shopper’s buying behavior, you need to up your marketing game too.
In a recent study by salesforce, 58% of customers said they would do more online shopping than they used to, and 80% of business owners said they expect more online purchasing in the post-pandemic era, compared with the pre-pandemic period.
As a consumer, we wait for festive seasons to buy what we want, and sometimes we buy more than what we wish to, and the obvious reason is the seasonal offer. Who here can say we don’t like saving a little cash while shopping!
Take advantage of this psychology. Lure your customers into buying more products very easily by offering something free. You can offer free shipping. You can use this strategy for upselling your items too, how? You can provide a Buy-1-Get-1 free offer or Combo offer.
Offering discounts may attract new customers and bring back your old customers; it may increase your sales. You may also use this strategy to improve your brand reputation by providing a few limited special offers to Covid-19 front liners.
Create a Sense of Urgency:
Create a sense of need and urgency among your customers this festive season by carefully using trigger words such as “Limited Period offers”, and “Limited exclusive stock” on your landing page. It is an extremely productive approach to push reluctant prospects further down your pipelines and converts them into sold won deals.
This technique is incredibly powerful when coupled with enticing advertisement copy and ads. Your copy needs to reflect the need for their immediate decision and that if they don’t buy right away, they may lose something epic!
Don’t create a fake sense of urgency, for items that aren’t actually out of stock because these pretend gimmicks can do more harm than good. When you mention your customers have seven days to buy, but the offer is still available weeks later, this will most certainly hurt your brand reputation, portraying you as someone desperate and discern.
Google Ads is not enough; also invest in Social Media Ads:
Google ads are crucial for many businesses; with the help of Google ads, you make yourself known to users looking for the product you sell or the service you provide. But, is that really all that you can do?
During festive seasons, you need to do all that you must to maximize your reach to your target audience. Thus, you should run social media ads like Facebook, Instagram, Tik-Tok Ads. You can make sure your social media campaigns hit just the right note by choosing just the right platforms. 80% of marketers find influencer marketing a better marketing approach, but the biggest challenge is finding an influencer..
To find the right influencer for your holiday campaign, you need to look at relevancy, reach, engagement, and do the proper audit of the influencer’s social media page before shortlisting them in your campaign. Also, keep in mind that you’ll need a different strategy for each social platform. For example, TikTok influencer marketing differs significantly from Instagram, as the content which works on Instagram can barely get any engagement on TikTok.
Email marketing happens to be the most economical marketing strategy to contact your target customer in a personalized manner.
When it’s done correctly, it’s more powerful and effective than any other kind of advertising. It is 6x more effective than social media marketing, Adweek reports. Thus, email marketing would be a great investment to make right now. You can set up your own team or rather, outsource email marketing to specialists. A trusted white label email marketing agency would deliver you results within your budget.
If you don’t have an email list, start building one. Email lists are great assets, you can use that not just for email marketing, but also you can use that to run social media remarketing ads.
Customer appreciation is one of the best strategies to maintain communication between business and customer. Covid is still a threat. This Xmas be more than just a business, make your customer feel appreciated, special, and valued.
You can use this opportunity to spark a conversation with your customer and better under them, this may open new opportunities for your business. You can create engaging valuable content (Blog, Video, Social Media Posts, or email) that solves your customer’s problem. You can share DIY life hacks, tips, and tricks, which they can use in their daily lives.
If you have not started your campaign yet, you are running late. For marketers, it’s never too early to start a campaign, you can always outsource things & ask for professional help for your business. Christmas is just 30 days away! Start now to stay ahead of the competition.