Marketing

Showing 10 of 209 Blog Posts

The sales pitch is the pinnacle of B2B telemarketing success and a key driver of new customer acquisition. While there is no “one size fits all” approach...

This summer, implementing or elevating your brand’s customer loyalty program should definitely be on your business’ radar – especially if your team is looking to stay one...

There is a well-known proverb – “a picture is worth a thousand words.” It is true. People tend to consume information better with their eyes. Thus, it...

Building your brand from the ground is not something that most people find easy. How should my brand make people feel? What appearance should it have? Will...

The use of short messaging services or text message marketing has increased as more businesses use this medium to connect with their clients in real-time. SMS marketing...

Any business you do requires lots of patience, time, and effort. To establish your brand successfully, you need to choose the best sales channels and research the...

When you think about creating a marketing plan, it’s natural that you may immediately think about using the internet to spread your brand to as many people...

There are many factors that can influence whether your product makes it to market or is simply introduced into the retail channel with little fanfare. One of...

As marketers, we spend so much time trying to answer the question: which marketing converts?  Yet, we are often unable to come up with a logical explanation,...

Over the years, people have used different marketing strategies to promote their businesses and products. They jumped from one type of marketing to another depending on the...

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