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There are many factors that can influence whether your product makes it to market or is simply introduced into the retail channel with little fanfare. One of...

As marketers, we spend so much time trying to answer the question: which marketing converts? Yet, we are often unable to come up with a logical explanation,...

Over the years, people have used different marketing strategies to promote their businesses and products. They jumped from one type of marketing to another depending on the...

Investing in mining stocks is a great way to diversify your investment portfolio and generate returns. Mining companies are the backbone of many industries, such as agriculture,...

Even with the advancement of communication technology, custom promotional products remain to be an effective marketing strategy that can help companies build meaningful relationships with their customer...

Melbourne has a flourishing film industry. It is believed that more than 300 films are shot in the city every year. Directors are increasingly using the services...

Due to the added challenge of more and more competition coming in, law firms may need to venture into marketing, too. Your firm needs to be more...

Most likely, you have traditionally shopped in person for new clothes, products and food. This traditional experience comes with lots of in person interaction, long wait times...

Fluctuations on the stock market occur regularly. The price of shares of large companies can change every second. It’s influenced by many factors: from the buyers’ demand...

Online shopping has grown steadily as people’s shopping habits have changed. In fact, according to a forecast, the e-commerce industry is expected to reach USD$6 billion in...