Christmas packaging: the key to creating brand awareness

by Josh Biggs in Marketing on 2nd December 2020

When it comes to the festive season, people want to see signs of the Christmas period everywhere. It is a great time for any brand to ensure they get talked about, to generate brand awareness and also to impress your customers. After all, the Christmas period is the most profitable time of year for businesses so you want to ensure you do it right. Whether you decide to wrap your items up in extravagant Christmas paper, send a Christmas card in a decorated envelope such as from or pack it in a Christmas gift box, there are so many options out there. Here are some reasons that having Christmas packaging is a great idea for your company.

It is great for brand awareness

With the market being more saturated than ever, brand awareness is so important. You want your product to stand out from the rest and be something that is easily distinguishable in a crowd. By creating special festive packaging that ties in with your own branding, your customers will be able to recognize you while also appreciate the extra effort gone in through the festive season.

It is a great talking point

In the current day and age, we all love to show off our purchases and even more so if it comes in great packaging! If you send your items in a fancy Christmas design it is much more likely to generate hype and have customers showing it off to others, or on social media too. No matter your product, whether you are a coffee company like Starbucks who design their different festive cups each year, to a beauty company looking to ship items out in boxes, you can always find a way to incorporate festivities to your branding. You could create a special festive hashtag that you send out with your items to encourage people to share images on social media or create a competition for the best picture of your product.

It makes you feel more relevant

By having special festive packaging it shows that you are relevant and approachable. It is a great way of creating a subconscious connection between you and your customers, showing that you are in it together and all looking forward to the upcoming festivities. It also shows that you are innovative and move with the times, adapting to the season and time of year, something that your customers like to see. After all, no one wants a company that doesn’t adapt and evolve. 

These are just a few top reasons that Christmas packaging is such a great idea for your business. By doing so you are bringing multiple advantages to your company, but remember that Christmas campaigns can require a great deal of thought and planning, so don’t leave it until the last minute! If you are going to offer this, it is important that you sort your budget and plan early on. Why not create a few different designs to further instigate conversation and get people comparing? You could also run a competition for the public to send in design ideas!

Categories: Marketing