Developing, Managing, and Promoting Your New Mobile App

by Josh Biggs in Mobile on 24th March 2021

There are so many different factors that can go into the development of a high-quality mobile app and it can be extremely challenging to ensure that you are releasing the highest quality content that is possible. 

You shouldn’t worry about any of the promotion or advertising material until your mobile app is in the later stages of development. During the development process, your focus should be entirely on the development of the app to ensure that there are no glitches or issues within the app. 

If you are developing a mobile app for more than one app store, then it’s important to keep in mind the various compatibility options that may need to be included within your mobile app. 

For example, you may expect to launch your mobile app on the Google Play Store, Apple App Store, and Amazon’s App Store. There are different steps that you need to take for each app store to optimize development and ensure that everything works efficiently. 

Once you start nearing the end of the development process, you can start to consider some of the advertising strategies that you are going to use to promote your mobile app. This includes considering which app stores you are going to publish to as well as which types of social media advertising that you want to use.

Here are some solid questions to think about when considering the concept of advertising. Are you going to purchase a social media advertising campaign? Are you going to create a Kickstarter or GoFundMe page? Are you going to make a professional trailer for your mobile app? 

These are only a few of the questions that you might be interested in asking yourself before solidifying any particular marketing strategy. The full process of developing a mobile app starts with the actual coding process and then evolves into marketing and managing the app in the later stages of development. This guide is going to take you through each of the steps in-depth so that you can gather a better understanding of the entire process.   

Developing the Mobile App

There are dozens of open-source mobile app development resources and plugins that can conveniently be used to make your mobile app’s development more efficient. There are a lot of reasons to use high-quality development plugins for your mobile app and that includes the fact that they can save you a lot of time and money. 

Most of the development time will be spent on building the core mechanics of the app. This includes the user interface, buttons, menus, sound effects, and any other core mechanic that may be used to ensure that your app runs efficiently. 

In many cases, existing pieces of code snippets can be used to take shortcuts in development. Do not be afraid to use code snippets or existing plugins to take advantage of these shortcuts because it will likely allow you to have more time in development to focus on other things that might have a higher priority. 

It can be extremely stressful to develop a mobile app from start to finish, but once you are nearing the finish line on the coding portion of development, it’s probably a good time to start looking at ways to manage your mobile app. Large development studios generally have large teams in place to manage various portions of the mobile app. 

These responsibilities can include beta testing, optimizing, and compatibility testing. Managing the app might also include responsibilities for planning marketing strategies and other promotional material that can be used in later stages of publishing. 

Managing the Mobile App

Now that you’ve had the opportunity to learn about some of the primary development responsibilities that come along with mobile app development, it’s a good time to shift focus towards some of the management responsibilities that will also present themselves throughout the mobile app development process.

One thing that just about any mobile app developer will discuss at some point in time is the deadline for finishing certain features of the app. Developers always want more time to effectively integrate the requested features and functionality. The problem is that managers hold an important responsibility of ensuring that developers remain efficient throughout development.

Without an effective manager that is overseeing the process, the development process could potentially stall out and important deadlines could be missed. If you are working in a traditional studio environment, missing deadlines is one of the worst things that can happen and it can even lead to punishments. 

You might not have to worry about managing deadlines if you are an independent mobile app developer, but it’s traditionally a good idea to implement some basic management rules even if you are an independent developer. 

Mobile app development managers might also be responsible for planning strategies for upcoming marketing events before your mobile app is published and released. The mobile app development process is lengthy and tedious in a lot of cases. 

You should not cut corners throughout development or else you will notice a drastic drop in quality when it’s finally time to publish your mobile app.

If you are a mobile app developer, it’s highly recommended that you work with your app managers and communicate with them to come up with development strategies that will benefit everyone that is working on the mobile app. 

Promoting the Mobile App

Now that the concepts of managing and developing a mobile app are behind us, it’s time to focus on some of the best methods to effectively promote a brand new mobile app. You’ll want to start by establishing a targeted audience. For example, what types of people would you expect to use your mobile app?

You should strongly consider which age groups and genders are most likely to use your mobile app. This will help you to build promotional material and establish advertising campaigns on various social media platforms. 

For example, if you’re making a mobile app for video game enthusiasts, it’s probably a pretty safe bet that you can narrow down most of your audience to kids, teenagers, and young adults. 

This means that you would want to create promotional and advertising materials that are customized for this audience. These materials could then be used to effectively run a social media campaign targeted and younger individuals that are interested in video games.

You might be wondering which social media advertising platforms are most appealing to use for mobile app marketing? The truth is that all of them are great options because they are all very diverse and have a chance of bringing new people to your app. This decision can also depend on your advertising budget. 

Google Ads and Facebook Ads are two of the most popular social media advertising platforms that are customizable for most scenarios. You could also look at crowdfunding opportunities to raise money for development and promote your app at the same time. There are so many different mobile apps that have found success on crowdfunding platforms. 

Posting videos of your mobile app on platforms like YouTube and Reddit are also great ways to spread the word and potentially bring in new people to use your app. Don’t be afraid to reach out to influential content creators that might be able to favorably promote your mobile app. 

Someone with tons of subscribers or followers may see your mobile app and really like it. A small endorsement from a popular social media user could be a huge factor in generating success for your mobile app.

There’s no exact strategy that can guarantee marketing success in the world of mobile app development. Many of these strategies could work for you and some of them may not generate any success at all.

It’s probably a good idea to try most of these marketing strategies at some point to see if you are able to generate a successful marketing campaign. There is generally very little risk and a nominal monetary investment when using these promotional methods, so just make sure to leave all of your options on the table when you reach this phase. 

Staying Efficient and Productive throughout Development

It can be incredibly challenging to remain productive throughout the development process for a new mobile app. You should spend some time preparing for some of the different methods that can be used to remain efficient. 

Communication with your other team members is extremely important and that can play a significant role in developing and managing the app from start to finish. By optimizing your productivity and efficiency, you will be placing yourself on a pathway towards success because this is one of the most common aspects of development that people fail to realize. 

It doesn’t matter if you’re using a framework to develop your mobile app or are building your mobile app from scratch. You will want to follow these basic principles at all times. Efficiency during the development process is important because efficient developers are capable of delivering their work before deadlines arrive. 

Once you blow past a deadline without having the specific task completed, it puts everything behind schedule and you are then going to have to scramble to catch up in the following days. This is not a recipe for success and many things can start going wrong when developers fail to remain efficient. 

Other Factors in Mobile App Development

There are a few other factors that could have a significant influence on the outcome of your mobile app. In today’s world, it’s super competitive on mobile app markets, and having your mobile app stand out from all of the rest can be extremely challenging. It can take some crafty strategies to truly make your app unique when compared to other similar selections that are listed on the app market.

You’ve had the opportunity to learn about various aspects of development and promotion already. One factor that is often not mentioned is luck. Sometimes you just have to get a little bit lucky with finding endorsements from popular content creators on social media.

Luck isn’t going to guarantee success or failure for your mobile app project, but it can certainly make things much easier or much more challenging depending on the circumstances. 

As long as you put in all of the effort and do your best to stay efficient and productive, most of the other things will fall into place. The most important thing is that you don’t go into your mobile app project without having some sort of strategy to remain on task and moving forward at a steady pace. 

You will need to take advantage of all of the available resources to ensure that you maximize your mobile app’s overall quality. Users are always looking for modern mobile apps that have a unique use for their daily lives. 

It doesn’t usually matter what your app’s concept or subject is, as long as it relates to your users’ daily lives. If it happens to be an app for entertainment purposes, then you should do everything in your power to provide users with a high-quality level of entertainment that they will enjoy. 

Final Thoughts

It can be extremely stressful to go through the entire process of developing, managing, and promoting a mobile app. The development portion by itself is typically overwhelming and it can be demotivating to know that there are two other phases of development that are just as important. 

If you surround yourself with a solid team of individuals that can communicate and work together, then you will likely find success when producing a new mobile app. If you happen to be an independent mobile app developer, there may be a limit to how effectively you can use these strategies, but you should not ignore them completely. 

Finding the right balance is imperative and by using many of the methods that are included within this guide, you will likely set yourself up on the right track to find a reasonable level of success with your mobile app. 

Categories: Mobile