Financial Forecasting: Tips To Make Accurate Projections

by Josh Biggs in Finance on 18th July 2021

Financial forecasting is crucial for any business regardless of its size or niche. Companies use forecasts to predict future cash flows and evaluate investment opportunities. Financial evaluations also help companies attract investors by providing higher rates of return and profit assurance. Financial forecasting also helps prepare a business plan for startups and a strategic plan for ongoing businesses. 

You can create long-term and short-term projections according to your needs. Long-term projections target the next four to five years and grab investors’ attention by providing a strategic plan. At the same time, short-term projections help in creating monthly or yearly plans. With that said, listed below are some tips that can help you make accurate projections.

Understand your business’s finances

One of the best ways to clearly understand your business finances position is to analyze its expense and revenue streams. It will give you an idea of which elements are variable and which are constant. This will further help you identify the significant drivers of change. Typically, these drivers include rates of return and financial ratios. It will help if you have qualified and competent professionals on board for expert analysis. You can either hire a seasoned financial analyst or encourage an employee in your company to opt for higher education and upskill. The latter approach has more benefits, though. Not to mention, with the help of the internet, acquiring an MBA finance online isn’t too hard either.

To assess revenue, you should understand the relationship between future volumes and pricing. While determining costs, you should know about the large step-functions and unit costs that come with scale. It would be wise to consider your company’s recent financial history, performance, and other industry standards while doing this assessment. It includes factors like revenue per unit, administrative and general cost, and sales productivity. It is essential to know significant drivers to develop the right understating of your current business finances. 

Accurate data is crucial

Preparing financial projections based on faulty data sets is more likely to lead to bad business decisions and investments. On the other hand, accurate data will help you create more reliable forecasts. This includes factual financial statements and balance sheets for the past few years. You can ensure your financial data is correct by streamlining accounting processes in your company/business. Use the latest tech and automation tools to minimize the risk of manual errors. Also, to prevent the information from being tampered with, ensure that it is kept safe on password-protected cloud storage. 

Be realistic and cautious

You have to set realistic goals when it comes to rates, margins, and ratios. If there is any doubt in your mind, then it’s better to take precautions. You have to be vigilant while aiming for optimistic forecasts that do not put your credibility at stake. It is better to be ready for best-case and worst-case scenarios to help you think about a wide range of possibilities. It is also crucial to utilize actual data instead of assumptions that are not backed by facts.  

The primary purpose of forecasting is to attain a clear picture of the financial future of your business and what opportunities lie ahead. If there is uncertainty, you will not be able to see a clear direction. That is why it is essential to be realistic and avoid assumptions.

Consider every possibility

It is impossible to attain perfection, but you have to take the necessary measures to deal with every situation. You should be aware of the challenges that can affect your forecast and initial budget. It is crucial to analyze external market trends that can influence your business. For example, a rolling forecast is practical to stay at the top regardless of any negative or positive alterations that can change the business environment. The more aware you will be of industry trends, the better you will think about every possibility. Likewise, you’ll be able to prepare for contingencies if things start to go down south. 

Hold people responsible for financial results

Accountability is crucial. You should clearly define responsibilities to every individual to accomplish your desired results. You have to empower your finance managers by showing your trust to them, so they can feel valued and make efforts to bring great results for your company. However, it is also necessary to make them aware of what is at stake. And a penalty is not necessarily the way to go about that.

Monitor results and give incentives

Once you are done with your projections, you should monitor results closely to evaluate if your forecasts were correct or not. It will also help you identify any issues in your forecasts and to correct them when preparing projections in the following year. If you are achieving good financial results, you should give employees incentives. It will motivate them to do better in the future. 

Keep an eye on everything

While budgeting and forecasting, everything has to be accounted for. It is crucial to keep track of everything, whether it is a potential buyout or changes in your balance sheet. It will be best if you do not ignore the importance of minor things affecting your company’s bottom line and public image. During financial forecasting, you should know what your competitors are up to. It would be wise to gather financial information on them and use that information to your advantage. Having an awareness of all these things will help you make accurate projections. 


For accurate financial forecasting, you have to keep various factors in mind. It starts with a close analysis of the current financial situation of your business. This will help you get valuable answers to many questions while setting parameters for your projections. Collecting accurate data will help you create better predictions. You can use data accuracy by leveraging tech tools and automation. It is essential to be realistic in your forecasting and be prepared to deal with any situation. It is also crucial to monitor results and maintain a check and balance of everything that could affect the decision-making process.

Categories: Finance