We all know that digital marketing is one of the most flourishing fields of the 21st century. According to a recent survey, approximately 55% of businesses are shifting their prime investments into digital opportunities, increasing the overall demand. With the rise of internet usage and affordable gadgets worldwide, this trend is expected to increase by multiple folds in the near future.
However, digital marketing is a broad field. There are multiple niches under the umbrella term. It takes a lot of effort and expertise to work in every single field of digital marketing. This is why numerous businesses are facing a severe problem these days. They lack the capability to accomplish every project given by the client. So eventually, they fall behind in the market race due to their limited offerings. White label services come to aid in such situations.
A brief idea about white label services
Let us understand this with the help of an example. Suppose your company takes a few projects from a client based on various digital marketing domains. Unfortunately, your company doesn’t have sufficient capacity to complete those. Thus, you take the help of another agency for the completion of the projects. Your company shall rebrand the work under its name and sell it back to the client. In this context, the helping company shall be referred to as white label marketing services. Such agencies specialize in providing a varied range of services and a plethora of other benefits.
The best part about white label services is their anonymity. The client, in the end, is satisfied with the end product without knowing that some white label agency made it. This tactic is already in heavy use by several famous companies in the market. It’s high time you employ the same!
Five interesting facts about white label services
There are countless unknown facts about white label services. Let us go through some of these exciting features!
- Helps reduce resource costs
Since you are handing over the responsibility of the projects to the white label agency, you save a lot on employing staff and various resources. You won’t require to employ full-time employees for completing the job or bear overhead costs. If one looks into this properly, the advantage is quite appreciable.
For example, you require specialized services in content marketing. This would require you to employ at least a content writer/editor and a manager for strategizing the process. According to leading job portals, the average pay for these roles is $55k and $78k, respectively. Thus, you need to spend around $133k annually for getting the work done. A white label agency will charge anywhere around $75k-$80k for the same work, helping you to save a major chunk of money.
- Improve your service portfolio
This goes by the famous saying – “the more the merrier”. Taking the help of the white label services allows your company to broaden its horizon without the need of specializing in the fields. You shall be able to take full credit for the work and satisfy your clients. In short, you can pitch for a wide range of services without worrying about completing them. In this way, you will be able to build strong relationships with the customers and build a reliable brand image. Within no time, your company will become the go-to agency for every kind of digital marketing need.
- Helps you offer quality services
A single company cannot be great at everything. With white label services, you get experienced specialists for doing your projects. Thus, your yield gets to be of high quality. You take the credit for the work while your client doesn’t know about the involvement of a third party. For example, you can hire the SEO section of white label services for a relevant project with the best workers for this specific kind of job. You neither have to train your employees nor hire new staff at high costs.
- Saving time for better investment
You can utilize the extra time in honing the company’s brand image and portfolio. Since the white label agency shall handle the projects, you won’t have to spend time on them. Time is a crucial factor in determining the success of any business. There are many sections like making perfect strategies, planning product launches etc. Lots of research is required before launching a product. Excelling in these areas requires time, dedication and investment. On the other hand, your quality of services shall not degrade. Thus it must be a win-win situation for you.
- Creating additional revenue and marginal profits
Since you would be using the help of a specialized third-party agency for your projects, there won’t be a limit to the amount of additional work you can take up. The best part is that you can sell them to your clients at a price greater than that you paid to the white label services. In this way, your company shall earn lots of extra profits. In the absence of white label services, the scenario would be the opposite due to extra costs spent on labour and resources. Forget about profits; most of your projects would be facing losses instead.
No matter what kind of business you run, taking the aid of white label services shall always benefit you. It is better to do your research and make the right decision for the skyrocketing success and profits of your company.