Designing an e-commerce website is fraught with challenges. But for every problem, there is a solution. Read on to discover the four most common challenges you will face and how to solve them.
Challenge One: Creating a Responsive Design
Too many e-commerce website owners disregard the need for a responsive design that works across all types of devices. Just because you have a website that looks great on a laptop, it doesn’t mean it looks or functions as well on a smartphone. Today, around 60% of e-commerce websites’ organic traffic comes from phones. So, you must have a web design that works across the board. Without a professional UX and UI design company to assist, it can be very challenging to create a responsive website. Challenges include needing to:
· Render data tables on small screens of varying sizes.
· Create fast mobile-ready websites that are navigation friendly.
· Rearrange dynamic design elements for devices of different dimensions.
Challenge Two: Creating Effective Navigation
You’ll want to provide as much detail as you can on your e-commerce site. For instance, each product or service needs to be accompanied by a description and quality image. But if you begin introducing too many options, it can have an adverse effect. That is especially true when it comes to navigation. People don’t like having to deal with too many options. So, don’t make the mistake of providing too many menu options. It can be challenging to get the balance right, but ultimately, you simply need to make the navigation clear and unidirectional.
Challenge Three: Making Payments Easy
It can be a complicated task to add all manner of payment options to your e-commerce website design. But if you don’t allow people who own different kinds of credit cards and debit cards to buy items, sales will soon be lost. Not only do you need to cater for various credit and debit card payments. You should also enable other forms of payment, such as PayPal or WePay. From a design point of view, you may think too many options will clutter the page. But, as long as you use UX and UI design methods, it is best to offer as many payment options as possible. It not only enables your business to gain more custom. It also indirectly improves your company image and means you can retain customers for a longer time.
Challenge Four: Designing Calls-to-action That Boost Your Customer Conversion Rate
You will undoubtedly already know how crucial calls-to-action are on an e-commerce website. CTAs are prompts that make customers take actions like sign up for email updates or purchase a product. But the customer conversion rate will be low if CTA buttons do not incorporate UI and UX design. CTA buttons that say things like “Buy Now,” “Add to Cart,” and “Sign Up Here” need to be colorful and use a suitable and engaging font. But to ensure even more people click on those buttons and convert to bona fide customers, think outside the box. After all, every good website is using the same CTA tactics. Instead of using a generic term like “See More,” think of something more engaging. For instance, if your target audience is heavy metallers, you could use words like “Enter Hell,” or if you are selling pet food, you could use “Feed Your Doggy” rather than “Buy Now.” Coming up with the right types of CTAs, the aesthetics of the CTA buttons and the best wording can be challenging. But it is essential you spend time on it if you want to convert more traffic into loyal customers.