How Automation Testing Helps To Ensure A Faster Time To Market

by Josh Biggs in Software on 13th July 2020

The success of any business depends on its demand, profitability, and customer loyalty, which is directly related to the quality of the product and quick adaptation of the product to changing customer needs.

The market is changing exceptionally fast now, and delays in launching or service failures can cause unpleasant losses and a decrease in competitiveness. Under these conditions, many companies are willing to do more than required to gain a competitive edge in the market. In order to reduce the number of bugs and failures, it is necessary to correctly and quickly conduct automation testing, reducing the time to market.

Today a long time to market is actually a verdict. The most frequent problems faced before the release:  

  • Non-conformity of the product to the customer’s requests in terms of functionality or quality;
  • the failure to meet deadlines;
  • Lack of modern approaches and quality management tools;
  • Lack of awareness of the general value of the product and what role product should play;
  • slow and complicated manual verification process;
  • Lengthy delays at all stages of software development.

All these problems lead to additional development costs and reduce the level of profit from each new release. All these points directly depend on the speed of time to market.

It seems that some companies mistakenly believe that automation is a waste of time and money, others – that this is a pill that removes all grief for testers. Let’s see who’s right and what automation advantages are all about.

Oleh Sadykow (Co-Founder at DeviQA – leading automation testing company) says, that

“We are deeply convinced that without the introduction of automation tools, any business will start to lose profits and face rising costs. Due to high load, developers will make mistakes more often, and releasing updates will require a lot of labor in testing software and fixing bugs.”

Benefits of using testing automation on your project

Let’s list the advantages you’ll notice as soon as you run automated tests instead of manual ones:

  • Improvements in the timeliness. Automation allows you to get rid of routine and monotonous operations, and frees up time for usability testing and studying complex tasks.
  • Lower error rates. You can be sure that all tests will be executed in the same way until they are crashed, of course. A manual tester who performs the same action dozens of times a day may get tired, lose concentration, and make mistakes.
  • Quick start. Autotest doesn’t need to check the instruction or checklist to run faster than a manual test.
  • Automatically generated reports. You will get detailed statistics and find out how many tests were passed, how many of them were successfully completed, how many defects were created, etc. 

How automation testing helps to ensure a faster time to market

Automation has a positive economic effect, which has been growing over time. By optimizing test costs, detecting defects early, and improving productivity, you accelerate the introduction of new functionality and product launch.

Well-established testing has a direct impact on critical business processes. The logic is compelling: profit depends on audience loyalty, which is directly related to the quality of the end product and faster time to market. This is why, thanks to automation, the company has multiple accelerations of time to market than with only a manual testing process.

When creating a product with suboptimal processes, there is a high risk of release with serious losses and additional time wasted. As a result, businesses incur additional costs due to unproductive labor (due to deadline disruption and the correction of critical bugs). You know, there are no tiny bugs, all of them one way or another lead to the loss of money, reputation, and user loyalty. Automation is aimed to speed up processes and eliminate the risk of human mistakes made through negligence or ignorance.

Okay, let’s sum things up:

  1. The less automated and the more routine, the higher the risk of errors, and the more time-consuming the deadlines are.
  2. The later a bug is detected, the more expensive it will be to fix it.
  3. Because of the lack of automation testing, more departments and testers are involved in the project, and the more difficult it is to lead the project to success without defects and deadlines.

Automated testing is produced to help the team make the same tasks faster to release a new product to the market. This is especially true for large and continuously growing IT products. But keep in mind that you should not neglect quality.

 The quality always needs to be a priority.

Categories: Software