Web design plays a key role in today’s SEO world. A website is the first thing people see when they want to learn about your brand, so its visual appearance matters a lot. Since user experience has become a significant part of the search engine ranking, the design of the website and how users interact with it directly affect the ranking.
Web design combines programming and graphic design, which involves blending text with sounds, pictures, graphics, and video clips.
To get the best return on your investment in a website, it is better to hire a web designer. As web design affects every aspect of your online presence, hiring an expert for web design would appeal to both humans and search engine crawlers.
Web design affects SEO in three ways, and in this post, you will discover those aspects.
- SEO and Human Experience Co-exist
The visual appearance of a website surely boosts your SEO ranking. The better the design, the better will be the ranking. However, you need to remember that this concept isn’t applicable for ‘gaming’ search engine bots. Search engine bot tends to imitate the human user experience. So, what is bad for human users is also bad for search engine bots.
If a website is poorly designed or is too complex to use, your human customers will seek help from other websites. As searching has in-depth linkage with websites over the net, such activities would alert the search engines about user’s behaviour. And as soon as search engines pick up on this fact, your ranking will drop accordingly.
By embracing good web design, you can practice keeping both human users and search engine crawlers on your site.
- Visual Quality Boosts the On-screen Time
Web design even helps you to build trust with users by boosting authority. In fact, stats even show that almost 38% of users tend to leave a website when they find the layout unattractive. By combining your high-quality content with a visually appealing layout, you are able to boost the on-screen time of the users. This is considered great both for conversions and SEO.
By pairing quality content with amazing visuals, you showcase your efforts on the website, which shows your dedication to the customers. This compels them to dig into your content, increasing their screen time. And as soon as search engines pick these signals, your ranking grows accordingly.
- Makes Crawlers List Your Website Easily
It is a fact that web designers need to prioritize the requirements of human users and have to balance the requirements of search engine crawlers.
Search engines operate web crawlers for the purpose of web indexing. So, it is necessary to consider their working mechanism while making web design choices. Your wrong web design choices can unintentionally make it difficult for crawlers to index your site, which will damage your SEO rankings.
The Bottom Line
From the above report, we can clearly see how web design can affect your SEO rankings. And this not online affects your online presence but also has a direct impact on your sales.
Here are a few tips to help you create a fabulous reading experience on your site:
- Choose light colors while designing your website
- Use readable fonts and font size
- Divide your content into sub-points to hold the attention of readers
- Use short sentences and simple language to make it easier for your readers to consume the content
- Use images and graphics to make the content interesting