How to Create an SEO Content Strategy

by Josh Biggs in Digital Marketing on 18th July 2020

One of the crucial parts of SEO is content strategy. However, it is not easy for you to create content for content’s sake and anticipate achieving any outcomes. People publish millions of blog posts every day, so you should generate the content that stands out and gets worthy links. It is here that the part of the strategy comes into play. When publishing content daily online, you need to be strategic to gain the attention required for success. It would be helpful to create content that is link-worthy. 

If you are new to content marketing, you can learn a lot by studying strategies such as The Skyscraper Technique and the Authority Site System. This will provide you with a comprehensive understanding of how SEO works and how an advanced course may benefit you.

There are also a variety of factors besides links and content that affect rankings, and you have to create strategic buyer funnels to generate relevant traffic. In this article, I am going to teach you how to create an SEO content strategy as follows.

Select less-difficult topics: The first phase in creating your content strategy is to find the topics that your content would cover. Efficient strategies start with research by exploring the keywords related to your business. When analyzing, you need to assess three main criteria like traffic value cost, search volume competition, and keyword difficulty. The sweet point that you are finding out in your assessment is worth less difficulty and top search volume. However, no main keywords will fall within this perfect cross-section, so you need to prioritize less-difficulty topics.

Find out your primary viewers and their aching points: The following phase is to find out whom you need to aim with your content. Many people are there at your settlement to support you with this part of the process.  It would help if you considered talking to these following groups:

  • Social Media Promoting
  • Product Managing
  • Product Promoting
  • Customer Service
  • Technical Support
  • Sales

Often these people work the most with customers. Identify what your viewers are fighting with and what content you can create to help reply to their queries.

Create a blog: An unbelievable way is blogging to rank for keywords and involve the users of your website. Overall, a new web page comes from every blog post that offers you another opportunity to rank in search engines. Create a blog if there are no blogs in your business. You need to follow three things when you write a blog as follows.

  • Firstly, you cannot cover your long-tail keyword over three or four times on the page. Google does not allow the exact keyword to match frequently it used to.
  • Secondly, you can link out to the pillar page you produced on the topic. You can link out in the simple anchor text in the body of the article.
  • Thirdly, identify the idea in your pillar page that presents this blog’s subtopic, and link it here.

Make a link-building plan: It is the method of attaching inbound links (also named “backlinks”) to your website from somewhere else on the web. Generally, if the more page authority of the origin website is, the more considerable influence of the rank of the web page will be on the website it is linking. It would be best if you considered closing to other bloggers for guest blogging chances through which it is easy for you to link back to your website. Besides, to attract inbound links, you can utilize your blog to post articles associated with recent events or news. Thus, you can ensure linking from a business influencer or other bloggers in your business.

Build an editorial calendar: Depending on your keyword research results, you can build an editorial calendar for your content. Ensure to cover your keyword target if you have appointed somebody else managing the content. They understand what is essential to consist of in it. Pair resources are there to consider for getting started:

  • Content Marketing Institute’s free editorial calendar template (Google Sheet)
  • HubSpot’s free editorial calendar templates (Google Sheet or Excel)

Update regularly and manage remaining content: When you find the most content marketing strategies concentrating on crafting new content, a comprehensive content strategy can also account for remaining content and pages. Since you get possible link chances and content gaps, you should not forget to take account of your current content. At times, it is easier and more efficient to update the remaining content rather than make something from scratch. Besides, you would instead repurpose a failing content asset into something that better helps the wants of searchers than including additional content types or formats. Lastly, you can follow an easy way to keep your remaining pages fresh by adding a “Last updated” tag at the upper of the page. This method will let you regularly update and develop a page as the topic includes overtime by keeping your page fresh and competitive in search.

Optimize Wisely: When you have high-ROI keywords in your hand, you can utilize them to optimize your content while creating. It would be best if you optimized wisely to ensure you take each opportunity for search engines to rank your content. It must cover the following things.

  • Keep up a regular publishing timetable.
  • Create content that is relevant, high-value, and comprehensive.
  • Put the keyword that you target in the H1, H2s, and Meta description.

Maintain keyword research: When having a list of useful content topics, you need to move into long-tail keyword research and consider the top keyword target around the topics. A couple of proper tools out there to help you with this as follows.

  • (free): By Typing in one keyword, Ubersuggest will provide you with an excess of other notions arranged in a list alphabetically.
  • Moz Keyword Explorer (premium): It is the best tool to expose keywords as queries, check the keyword competitive landscape, and identify other associated keywords to your topic.

Final words: To gain success in the SEO issue of affiliate marketing, you need to know the SEO content strategy usually. However, the above strategies can help you become successful in content marketing. So you can follow this article to know details about how to create an SEO strategy.

Categories: Digital Marketing