Most people launch startups because they are passionate about an idea or a product, or they want to be their own boss, or want to make the world a better place to live in. All of these are really strong motivations which is why when you want to set up a business of your own, then you want to it be perfect. Naturally, you want the logo to be perfect too.
How to Create a Logo That Just “Clicks”?
Today’s entrepreneurs are competitive and smart. They understand the importance of having the right logo. This is why we have all kinds of online logo makers that allow you to create some of the most amazing designs in an effortless manner. However, you still need to know the right strategy that you can follow. It comprises the following steps:
- Make it Clear Why You Need the Perfect Logo
Without motivation and a strong reason, you can’t get the best results. So, before you get started with the logo design, ask yourself why you need it in the first place, and why it needs to be great. There are many good answers to these questions. For instance, if you want the best logo to create a brand identity and instill trust in your customers, then you will start off on the right foot. However, if your motivation is weak, which could be a reason like “because other businesses also have logos”, then you may not work as hard on the design as you should be.
- Create a Brand Identity
Brand identity is your brand’s personality. Think of your business as a person. What kind of language do they use? What are their motivations? What are some of the values and ideas that they feel strongly for? The answers to these questions will help you define your brand identity.
There are many reasons why brand identity is important for a business viz. brand memorability, trust-building, and price point elevation. So, take your time when you are defining yours, and don’t proceed unless you are sure with what you have come up with.
- Check Out Other Designs
If you don’t have a background in graphic design, then it can be a huge challenge for you to create a logo from scratch. So, it’s better to check out some of the other popular designs in the industry from which you can draw inspiration and learn different kinds of techniques that you can use in your own design.
Apart from popular designs, you should also study the designs of your rival brands. This is because being unique is one of the top branding tips for your business that you will ever get, and you want to ensure that your logo is not similar to any other brand in any manner.
- Find Your Style
Now that you have seen some of the best designs that work, you can focus on identifying a style that you like and also fits your brand profile.
All logos can be broadly categorized as the following:
Minimalistic logos look clean and simple, and when done right, they can have a powerful impact. Most of them use whitespace in abundance and focus on small details to make the overall design unique and effective.
Classic logos strike a chord with a broad audience. They are appealing to the eyes and give that feeling of comfort and trust that helps the people come closer to the brand and slowly turn into regular customers.
Handmade logos are the best when you want to add a “human touch” to your brand or when you are building a vintage brand. These logos are recognized by handwritten and unique fonts rather than conventional fonts.
- Find Your Logo Type
There are 3 types of logos based on their foundation which are:
- Wordmark: Wordmark logos focus on the brand name and are made unique with the help of unique fonts. There are many good examples of this format which include eBay, FedEx, Google, etc.
- Lettermark: If your brand name is too long or complicated for one to pronounce or remember correctly, then you can create a lettermark logo. For instance, the actual brand name of IT company HP is Hewlett-Packard, and that of CNN is Cable News Network. Since both of these full names are too long and bad for memorization, they chose to create lettermark logos and were right in deciding so.
- Brandmark: Brandmark logos use icons or symbols rather than company names. Examples include Twitter, Pepsi, Shell, Target, etc.
- Pick the Right Font
Fonts play a big role in making a logo design successful. This is because some fonts work better for logo design than others such as Caslon, Bodoni, Calluna, Garamond, Georgia, etc. You need to find a font that works for your logo and also fits your brand book. You should also remember that different fonts evoke different kinds of emotions. For instance, Georgia is a formal font while Monotype Corsiva is an elegant font. You can study different fonts online and see which ones reflect your brand values in the right manner.
- Pick the Right Colors
Just like typography, colors also affect the overall emotional impact that a logo has. In fact, color psychology is an actual subject that’s studied by professionals to understand how colors influence consumer decisions and their opinions about different brands.
The following are some of the most popular colors and their attributes:
- Red: energy, passion, boldness, confidence, ambition
- Pink: love, care, respect, intuition
- Purple: deep, modesty, creativity
- Black: accuracy, authority, power, strength
- Blue: ambition, awareness, openness, trust
- Green: growth, stability, positivity, nature
- Grey: timelessness, solidness, balance
- Yellow: fun, optimism, energy, logic
- Create the Logo
Now that you know what kind of logo you want, and what are some of the best colors and fonts that you can use, you can proceed with creating the design. It’s unlikely that you will find the perfect design in your first few attempts. However, if you will take your time, you will see that every next design is an improvement over the previous one. If you will keep at it, you will eventually have the perfect logo that works for you. Good luck!