For the past years, search engine optimization (SEO) has been an integral component of any digital marketing campaign. Your outcomes depend on how well you apply all the aspects of this tool.
If done well, optimization will give you a great inflow of organic traffic, increase your Google rankings drastically, and help you reach your business goals. We are here to support startups on their way to growth, and help them dive into the basics and the latest trends of off-page SEO.
On-Page SEO VS Off-Page SEO
Search engine optimization is a complex process that involves quite a few factors. If you create engaging and informative content, work on the website speed and structure, design a user-friendly web space – you are doing a great job! However, consider going beyond your site’s boundaries and working on optimizing your content outside the page.
That is exactly what off-site SEO implies. It is all about communication with the web and reaching out to your audience. As aresult, search engines see that your website is worth ranking higher because of nice feedback from your customers and partners.
A balanced search engine optimization means working on all fronts. Ignoring some aspects of SEO leads to an ineffective campaign. Let us discover the 3 essential off-page SEO strategies that will help you gain impressive results right away.
Top 3 Off-Page SEO Techniques For a Startup
- Link Building
In Google and other search engines, links that refer to your website work as votes of confidence. The more backlinks you gain and the higher quality they are, the more trustworthy you look for search engine algorithms.
In 2021, it is crucial to implement link building for startups. As it is one of the key ranking factors for Google, it should be a non-negotiable off-page SEO technique. Luckily, you have enough sources to learn the most effective ways to build backlinks.
In a nutshell, you should make authoritative websites of a relevant niche link to your web page naturally and organically. For that, the backlink comes along with an appropriate anchor text and gets surrounded by context.
If you want to get results straight away, check the price for backlinks and consider delegating this process to SEO professionals. With time, you can also learn and perform link building on your own.
- Guest Blogging
Imagine that you have a chance to build a productive partnership with a reputable brand, present your product or service to a whole new audience, and thus generate a new source of income. That is what guest blogging can offer.
Here is the shortest guide on guest posting:
Step 1. Discover guest blogging opportunities by googling a website of a relevant niche that accepts guest posts.
Step 2. Explore the website, learn the voice of the content there and the reader’s preferences in comment sections.
Step 3. Write a piece of well-researched, informative, and engaging content for that audience and put a natural backlink to your website in the body text. Do not be clingy with promotion!
Step 4. Submit your guest post and wait for results!
With that done, you will reach out to new readers and potential clients, and the hosting website will get fresh and quality content. And that all is available both for startups with a limited budget and those who turn to the best off-page SEO services.
- Social Media Presence
In recent years, social media has become a place for hundreds of brands, both small- and large-scale. That is because these spaces are now an inexhaustible source of new readers that will most likely become your customers.
As a tool for off-site SEO, social media allows you to distribute your content, get feedback, backlinks, mentions, partnerships, shares, and clicks. A large source of organic traffic will be highly appreciated by Google.
Search engines rank a website higher if it has a constant traffic inflow from diverse sources, as it means you share valuable and interesting content. So do not hesitate to create a business profile on social media platforms and fill it with aesthetic and engaging infos!
What Comes Next?
What you just have read is a 2021 must-have off-site SEO kit for those who just started their business. If you build a quality backlink profile, compile posts for other blogs from your niche, and communicate with your audience on social media, you will surely get your first incredible results.
Combine those tips with a well-thought-on-page optimization and run a stable promotion campaign. Do not forget to remain in the heart of new SEO trends to never lean back in your journey of business growth.