Creating a site for your business is vital. The internet has revolutionized how people buy goods and services. Consequently, brands have to adjust to the new trend. A report by Oberlo, 2.14 billion people shop online worldwide. Another report shows that 81% of consumers conduct online research before making a purchase online. These statistics show that building a site is very important.
Website development requires good planning. A successful site is built with the target audience in mind. It’s competitive out there; you need to build something nice to stand out. A good website development agency can help you build a great site that will attract your target audience and convert them to paying customers.
The Benefits of Having a Website
Here’re the merits of having a site:
- The attraction of new customers
- Credibility to your business
- Brand awareness
- Cost-effectiveness
- Access to new markets
The Attraction of New Customers
Most buyers who shop online do online research before making purchases. Therefore, positioning your website strategically with the right content and SEO will draw new customers to your business.
Credibility to Your Business
Having a platform where people can read about your offerings, ask questions and submit complaints makes your business trustworthy.
Brand Awareness
Hosting a website with valuable content will make people find your business. Even when they don’t buy immediately, it creates brand awareness. With a good content and search engine optimization strategy, more people will know your brand.
Cost-Effectiveness
Creating a site is cost-effective, especially when you choose the right web development company. The rewards of setting up a site grossly outweigh the cost. Contracting a good web development agency will give you the best site and minimize recurring expenses significantly.
What Makes an Exceptional Website?
Here’re the things that make a site outstanding:
- Website builder
- Loading speed
- Hosting
- Great content
- Design and site structure
- Easy to navigate
- Optimized for mobile
The Right Website Builder
Selecting a site builder is the starting point. Choose a builder that suits your business. Go for a builder that enables you to showcase what your brand stands for.
Loading Speed
Loading time has a significant impact on a website’s success. Bounce rate increases with loading time. Pages with a load time of 2 seconds have an average bounce rate of 9%, while pages with 5 second load time have a 38% bounce rate.
Hosting
Choosing a good host is vital when creating a site. Hosting affects the page load time, SEO, and site uptime. Host your site with a company that guarantees an optimal uptime (100%) and loading speed.
The Right Design and Site Structure
The design of a website is the first thing visitors see. Choosing a design and structure that communicates your brand’s look and feel is vital in building a site that’s easy to navigate and fun to interact with.
Great Content
Content is king, they say. Content determines if a visitor will stay on your website or not. If you want them to revisit and eventually become customers, then creating valuable content is key. Organize content strategically to improve interactivity.
Optimized for Mobile
A report by Statista shows that mobile accounts for approximately half of the web traffic worldwide. In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8% of global website traffic. Any page not optimized for mobile is missing out on something big.
Creating a site is necessary if you want to build a successful personal or corporate brand. To get an exceptional website, choose a good web development company.