How To Get Your SaaS Product Selling On The Cloud

by Josh Biggs in Business, Tech on 31st October 2022

The cloud has revolutionized how businesses operate. It has allowed for increased efficiency and productivity and decreased costs. For this reason, it is no surprise that more and more companies are moving their operations onto the cloud.

If you are a business owner looking to get your SaaS product selling on the cloud, you have come to the right place. This article will discuss the steps you need to take to become an AWS marketplace expert.

Make Sure Your Product Is Cloud-Ready

Before you start selling your SaaS product on the cloud, you must ensure that it’s ready for this platform. There are a few things you’ll need to consider to make this happen:

To sell your SaaS product on the cloud, you must ensure that it’s designed for this platform. You should consider a few things to ensure it’s ready, such as ensuring that your product can be quickly and easily provisioned and that it can scale on demand and integrate with other cloud-based services.

If you aren’t sure whether or not your product is cloud-ready, you can always consult with a specialist who can help assess its readiness. A cloud software specialist can help you identify any areas that need to be addressed before selling your product on the cloud.

Choose The Right Cloud Provider

Once you’ve ensured that your product is ready for the cloud, you need to choose the right cloud provider. Not all providers are created equal, so it’s essential to do your research and find one that meets your specific needs.

Some things you may want to consider when choosing a provider include their pricing model, their security and compliance offerings, and their customer support.nIt’s also important to ensure that your chosen provider offers a good SLA (Service Level Agreement). This document outlines the terms of service and can help protect you if something goes wrong. Understanding what’s included in the SLA is crucial for a software startup owner who wants to become an AWS marketplace expert.

Build A Cloud Go-To-Market Plan

You can’t just start selling your SaaS product on the cloud without a plan. You need to strategize how you will market and sell your product on this new platform. One recommended business model for cloud marketplace success is the Go-To-Market strategy. This strategy focuses on creating a unique value proposition for your product and marketing it to the right audience.

When creating your Go-To-Market plan, you must ensure that your target market is interested in using your product on the cloud. You should also create buyer personas to help you understand your ideal customer and what they’re looking for.

Once you know your target market and buyer persona, you can start creating your marketing and sales strategy. This strategy should include setting up a website, optimizing search engine ranking, and creating content that will attract your target market.

Launch And Promote Your SaaS Product

After you’ve built your Go-To-Market strategy, it’s time to launch your SaaS product on the cloud. But, before you do this, you need to promote your product and ensure that people know it exists.

There are a few ways to promote your SaaS product, such as through online ads, social media, PR, and content marketing. You should also consider reaching out to influencers and thought leaders in your industry to get them to promote your product.

Once you’ve launched your product, tracking your progress and seeing how people use it is essential. This will help you identify areas that need improvement and make the necessary changes.

Choose a Public Listing or Private Sales Model.

After you’ve launched and promoted your product, you need to decide on a sales model. There are two main options for selling SaaS products: public listing and private sales.

Public listing is when you list your product on a marketplace or app store, such as the Salesforce AppExchange or the Apple App Store. This option is best for products that are ready for mass-market adoption.

On the other hand, private sales are when you sell your product directly to customers through your website or a partner site. This option is best for products requiring more customization or a longer sales cycle.

Public listing and private sales have benefits and drawbacks, so choosing the best choice for your product will depend on your company’s goals. 

Monitor And Adjust Your Sales Strategy

Once you’ve launched your SaaS product and chosen a sales model, you need to monitor your progress and adjust as needed. This includes tracking your sales, customer acquisition costs, churn rate, and other vital metrics.

You should also monitor how your product is used and get customer feedback. This will help you identify any areas that need improvement. Adjustments to your sales strategy are ongoing, so it’s essential to be prepared to make changes as required.

Final Thoughts

Selling your SaaS product on the cloud can be a great way to reach new customers and grow your business. But, before you start selling, there are a few things you need to do, such as choosing the right provider, building a go-to-market strategy, and launching and promoting your product. You should also select a sales model and monitor your progress to ensure you’re on track. These steps will help you sell your SaaS product successfully on the cloud.

Categories: Business Tech