How to make your start-up stand out in a crowded market

by Josh Biggs in Business on 2nd November 2022

While all the best business advice articles may talk about “finding your niche”, it’s a process that is easier said than done.

Put simply, there aren’t an infinite number of niches, and usually, your business will be joining an exceptionally crowded market.

So, how do you approach such situations? Through today’s guide, we’ll discuss some of the best tips to help you along.

Understand your audience, inside-out

In truth, this is crucial for any business, but it becomes a critical requirement when it comes to already over-saturated markets.

You need to know exactly who your target consumers are, what they’re looking for and what needs they’re trying to fulfil.

This will help you focus your marketing strategy to connect with these individuals in a way your competitors may be unable to.

Let’s remember that standing out isn’t necessarily about having a completely unique product; it’s about your entire proposition and how you package it.

Look for opportunities to fill a gap in the market

In some ways, this touches on the “finding your niche” example we mentioned, but it can be a lot simpler than the experts suggest. Even in the most crowded markets, there will always be opportunities to fill a gap.

It may be a slight difference in your offering or a new spin on an old concept, but trying and finding that unique selling point (USP) is essential.

Let’s take personal training as an example. While it might seem like a so-called standard path, you can still find a gap concerning specific training techniques or being the go-to person for a certain sport. When you take such a path, your entire business model starts to change, from the expenses you can claim for right the way down to your marketing.

Be different, but not too different

It’s important to remember that you need to be appealing to your target market.

While it’s great to be different, you don’t want to be so different that you’re unrecognisable.

Find a happy medium where you can show off your uniqueness without alienating your potential customer base.

Focus on brand-building

In a crowded market, focusing on building a strong brand is more important than ever.

Your brand should be more than just a logo or a name; it should encapsulate your entire business and what you stand for.

Make sure that your branding is consistent across all touchpoints, from your website to your social media channels and everything in between.

Get creative with your marketing

With so many businesses vying for attention, you need to make sure that your marketing campaigns are truly effective.

This means thinking outside the box and being creative with your approach.

Don’t be afraid to experiment with new ideas and strategies, and always look for ways to improve.

Keep an eye on your competition

In a crowded market, keeping a close eye on your competition is essential. See what they’re doing well and try to learn from it.

Also, look for areas where you can improve upon their offering. By understanding your competition, you can better position yourself in the market.

Categories: Business