ecommerce

How to Start Your Print-on-Demand E-commerce Shop

by Josh Biggs in Ecommerce on 19th February 2019

It is only natural that quite a few people have read various guides about making money online. With so many successful stories floating around, one cannot help but hope for something like that to happen to himself or herself. However, the reality is that there are already a lot of people out there who have the same dreams. But there are those who only dream and those who actually take action. The difference between these two groups is massive.

The reality is that you need to take action as soon as possible if you want to see anything happen. The consumerist mentality of the world gives a great opportunity to make a living. And it would seem that print-on-demand business is booming these days.

Choosing the Niche 

ecommerceBefore anything starts, you need to pick a niche. Ideally, you should go for something that you like, or have knowledge about. If it is difficult to come up with such a thing, then you need to make a list and pick something from it. Finding a balance between a niche that is too wide and one that would not attract enough people is the biggest headache.

After you have the niche down, you need to confirm whether it has any merit in pursuing it. Social media and Google Trends are the best in finding out whether there is a demand for your choice. And if you want to do even more thorough research, visit Reddit and Quora.

If you have determined that there will be a market for the niche, you need to decide what you will be selling. You can learn more about this by looking at stores that have already established themselves, but the basic idea is that you will be dealing with print on demand mugs, t-shirts, plates, stickers, hats, pillows, etc.

Designs and the Website

ecommerceIf you happen to be someone with a creative mind and skills to design, you are in a much better position than everyone else. On the other hand, lacking these things is not the end of the world. Instead, your focus should be channelled into a website and marketing.

Platforms like Upwork, Fiverr, and Freelancer are great for finding experienced designers who are more than happy to cooperate with you for the long-term. There should also be plenty of Facebook groups that have freelancers. Looking into those is also worth the time.

As for the website, there are a couple of options. However, going with Shopify as a first-timer is what most do. There are more than enough great Shopify apps for ecommerce to take your store to the next level.

Promotion 

ecommerceThis is the most important part. You need to get as much marketing as possible. The most popular methods include using social media platforms like Facebook, Instagram, and Twitter. Websites like Reddit and Quora are also good but require a certain understanding. Forums might not be as popular as they once were, but for the sake of variety, you could also post some links there.

Your main focus should be on organic traffic, though. Search engine optimization is what so many spend the biggest buck on, and no surprises there. Only a healthy number of visitors that come from Google and other search engines can sustain an e-commerce store.

Finally, post articles that provide value to your customers. They will spend more time on the website by reading interesting stuff. This also improves the odds of selling.

Experiment

Once the page is up and running, you will need to experiment and see what works and what does not. There are a lot of things that you can adjust along the way, including prices, design, user interface, and so forth.

In conclusion, this short guide should provide value to those who are looking to make a print-on-demand website. Of course, putting everything in here would be impossible. That is why it is crucial to start and learn, as the process like this one takes a very long time to understand.

 

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