How winning awards help you in building your brand’s image

by Josh Biggs in Marketing on 18th December 2020

Most marketers believe that branding and image-building are one-time solutions that last forever. That is the farthest one can get from reality. You see, modern-day consumers seek consistency, and a brand can lose its position to its competitors within seconds. Consumers are highly likely to forget its existence without consistent engagement and reiteration of a brand’s identity. Cementing brand image comes with consistency, creativity, and conviction. Consumers seek to invest in and engage with brands that command respect, prestige, and credibility. Marketers are always looking for strategies to build a prestigious, coveted, and trustworthy brand image. 

Winning awards is one strategy that allows a brand to command attention. This article will look at the impact of winning awards on a brand’s image and popularity. 

Keep reading to learn how you can utilize the benefit of awards to build an image of trust!

Standing Out & Commanding Attention

Marketers realize that the digital landscape has evolved at a rapid pace. It has become competitive and volatile, and standing out in the noise is a challenging and tough ambition. Consumers are flooded with advertisements with every click, whether they’re online or offline. So, how can your brand stand out and differentiate from thousands of competitors offering similar products or services?

It’s simple: your brand needs a competitive edge that highlights its authority and credibility. Awards step in here band act as indicators of a brand’s commitment to quality and excellence. Featuring awards in your marketing campaign is a lucrative strategy to command prestige and trust. 

Awards exude a coveted and prestigious appeal. Businesses compete to secure these awards and gain the credibility that they have to offer. The experts of Martin Awards firmly believe that awards are a traditional branding strategy that provides a competitive advantage. Businesses can leverage this competitive advantage to demonstrate their commitments to quality and serving clients to the best of their abilities. 

Gaining Trust & Credibility

Consuming the perks of awards is not a new strategy. This traditional marketing advantage has allowed businesses to distinguish themselves for decades. Businesses actively promote award-winning products and services to garner attention. 

A business can create numerous promotions, send thousands of emails, and run hundreds of social media campaigns. But there are very few instances where a company can claim recognition from a trusted third-party source. Gaining recognition as the best across the industry is a significant feat that allows a brand to win trust and credibility.

Gaining More Consumers 

Modern-day consumers are influential, and their voice holds immense significance. They seek out brands that offer quality and credibility, making awards a dynamic advantage to win their trust. Acquiring new customers and maintaining consumer loyalty are not easy initiatives. They require brands to work diligently to attract new customers and inspire loyalty in their existing clientele.

Consumers wish to engage with award-winning brands and procuring their products and services. Naturally, consumers desire nothing but the absolute best, and awards indicate a brand’s worthiness of their hard-earned money. Small businesses have much to gain by exploiting the influence of awards to boost their consumer audience.

Awards prove instrumental in penetrating new markets and attracting quality-conscious customers. Whether you’ve won an award for the best website experience or the best quality product, use it to your advantage. It is vital to incorporate such awards in your social media posts, blog posts, press releases, and ads. 

A Dynamic Differentiator 

The brand identity stems from its competitive edge and the factors that differentiate it from its competitors. Standing out in the industry with a unique and distinctive identity is an ambition that all businesses aim to achieve. However, very few manage to cultivate the brand image and edge required to command such attention.

Awards serve as robust and dynamic differentiators. They speak volumes about a brand’s commitments to its consumers, industry, and stakeholders. Awards reflect a brand’s dedication to innovation and emerge as a pioneer in its field. They garner industry-wide applause, encourage consumers, business associates, and vendors to work with you. 

All brands manage to survive and carve out a niche of consumers to maintain profitability. But brands that grew exponentially to command a global presence leverage the power of differentiators. Awards are a dynamic differentiator to cultivate a unique identity that commands prestige and respect. 

Expanding Opportunities 

Business owners plan and strategize for expansion, growth, and enhanced profitability. Awards are one of the most lucrative advantages that allow businesses to expand their opportunities. They help cultivate a credible and competent brand image, which opens up scores of options for expansion. 

You see, awards lend brands credibility and validation, regardless of their origin, nature, and awarding body. Awards bestow a brand with a coveted image, encouraging investors, industry bigwigs, and the media to engage with the business. Awards also increase a brand’s opportunities to gain features across major publications and industry gazettes. 

Gaining recognition from a third-party or a prestigious awarding body comes with numerous advantages. It holds far more significance than touting the credibility of your products or services. Landing such an award allows a brand to come to the forefront so all industry stakeholders can applaud its achievements. 

Boosting Brand Awareness 

Brand awareness is the ability of a brand to reach out to its target consumers effectively and inspiringly. Awards are potent tools that aid businesses in enhancing their brand awareness. The modern consumer is highly particular about quality, and not all advertisements work in a brand’s favor. Often consumers are annoyed when they get flooded with ads and campaigns. But awards are a symbol of prestige that validate a brand’s offerings, encouraging consumer buying decisions. Awards provide industry-wide recognition and cement a brand’s image with trust and reliability. 

Conclusion

Winning awards can work wonders at enhancing your brand image by lending authority, credibility, and excellence. Awards go a long way to cement a vision of excellence and establish a brand’s commitments to its customers. 

Awards play a significant role in branding, marketing, and public relations. They allow businesses to make a powerful presence at networking events, trade shows, and industry-related happenings. Winning an award enables a brand to validate its authority and credibility in providing the products or services it offers. 

Categories: Marketing