Key Metrics for Mobile Apps You Should Monitor

by Josh Biggs in Mobile on 23rd September 2022

Creating a high-quality app is important if you wish to get as many users as possible, and the same applies to properly monitoring how your marketing campaigns perform. A wide range of mobile app engagement metrics helps you analyze different factors, including the number of active users, retention rate, and more. In this article, you can read about mobile metrics that matter and see how they can help.

What Are Mobile App Metrics?

To put it simply, app usage metrics inform you whether your app is going in the desired direction. People new to marketing often think app downloads are the most crucial factor, but it’s only one of many. While app downloads also influence the app’s popularity, a user may download your application, use it once, and delete it. For this reason, you should also focus on other engagement metrics for mobile apps if you want to get yours out there.

When using metrics, keep the type of app in mind. For example, a weather app can be used for just a few minutes daily, but a music player should be used for much longer to be considered successful.

Key Mobile App Metrics

So, which metrics drive engagement, and what should you look at your app’s performance? Here are some of the most critical factors.

Retention rate

When measuring mobile app performance, the retention rate cannot be underestimated. The retention rate shows how many users that installed your application continue using it and how often. By assessing the range retention, it is possible to compare different periods, so you see how the use of your app evolves. With the help of modern app intelligence services, you can see these numbers quickly and easily.

Monthly active users

The next factor you should consider is how many active users you have. With the help of this performance indicator, you can see who your engaged users are. The assessment can be done in a calendar month or on a specific date you choose. Measuring mobile app success using this indicator is impossible because someone may not use your app for an entire month and then come back and use it daily.


To assess mobile user engagement effectively, you need to decide who an active user is for your particular application. In some cases, an active user could be the one that spends 20 minutes in an app during the day, and in others, it could be a user that only logs in and takes a certain action. Not all types of applications are used daily. Once you figure this out, you can use mobile ASO software to see how much people spend time in your app, how often they log in, and so on.

App downloads

Downloads don’t always reflect the popularity of an app, as many people can install them and never use them again. For this reason, it’s better to concentrate on discovering how people found out about your app; thus, you can see what sources work best. You can do this with the help of Asolytics to improve your app performance.


Another one of the mobile app marketing KPIs is uninstalls. You should always look at the uninstall numbers and compare them over time. You should keep these numbers in check to prevent huge churn problems and deal with any issues at the right moment.

Cost per acquisition

Calculate how much it costs for you to get each new user. It includes the money you spend on ads and different marketing campaigns. The sums you spend are then divided by the number of active users you got, so it’s easy for you to see if it was all worth it.

All of these indicators should be combined to get the best results and ensure that your app is progressing.

Categories: Mobile