Thanks to Google Analytics Dashboard Templates, we have all the necessary data to formulate successful reports and measure their impact. Every amateur digital marketer monitoring and reporting results might have questions about what exactly the process involves. It is simply a process involving and determining essential metrics for a business, followed by monitoring those identified metrics on a day-to-day basis to track business progress.
SEO tracking is more straightforward than it may sound to most with the help of the google analytics dashboard. If not using custom reports or dashboard templates, it is now time to start with, and interestingly no technical skills are required. However, gaining valuable insight from SEO tracking is the key, and it lies in selecting the right metrics for the business, depending on its nature. For those who don’t know, reporting has always been an integral part of search engine optimization. There are so many metrics one could be tracking. But what matters is a concise report.
This is the hummingbird’s age, and there is no room for gut feelings or marketing hunches. Marketers say successful digital marketing campaigns are now data-driven. The problem isn’t acquiring data. People have paralysis of analysis and going nowhere. The task is tricky, and the best part is extracting the crucial data in a meaningful way.
What Are Google Analytics Dashboards:
Google Analytics Dashboards are nothing but a platform with simple collections of widgets that quickly visualize the data. A maximum of 20 dashboards with 12 devices for each view or property in your Google Analytics account is allowed. Each property or view includes a default dashboard to get one started.
Before getting into the google analytics template report, a brief introduction to the digital marketing dashboard. It provides salient stats on the forms of visitors that opt into your website. Marketers can get a good overview of the visitor’s perspective for browsing a website.
· Below listed are the few questions answered by a dashboard:
· What are user demographics checking into your site?
· What mobile devices do your visitors love to use?
· How long do they spend on the website?
· How many users are returning for multiple sessions?
· How many new users are you converting?
To have access to your dashboards, one can click on Dashboards in the left side menu of your Google Analytics. Some dashboards may have duplicates as many people re-share others’ dashboards, but you should find tons of gems regardless of the business need.
How to Create a Google Analytics Dashboard Template:
One can always create your dashboard if you don’t find what you are looking for in the above list. To make your dashboard, one can click the +New Dashboard option under the Dashboards menu. It comes with the possibility of using a blank canvas or a starter dashboard with sample widgets. The starter dashboard is ideally the best to get a feel of how different devices work, and the best part samples can be deleted at any time. Usually, the first dashboard includes the top 12 things we check most often in Google Analytics for any websites. These are:
· Active Visitors
· Audience Overview
· Location
· New vs. Returning Visitors
· Traffic Sources
· Organic Keywords
· Social Referrals
· Top Content
· Conversions
In general, Google Analytics offers five types of plans, and they are:
· Destination
· Duration
· Pages per Session
· Event
· Smart Goals
In this regards, Google Analytics can help every digital marketer:
- Organic traffic
- CTR
- Bounce rate
- Keyword rankings
- Domain authority
- Referring domains for new backlinks
- Speed of Page
The top 5 Google Analytics Dashboards for marketers:
· Editorial Content Performance Dashboard
· Global Site Performance Dashboard
· Visitor Demographics and Device Report
· Ecommerce Performance Dashboard
· Adwords Performance Dashboard
Conclusion:
Always remember, what gets measured also gets managed. However, at the same time, tracking everything means something’s is essential. One can use these tools to find data on your business’ specific KPIs. Google Analytics can also help to improve your SEO performance through profound insights into user behaviour. But even then, it is unlikely that a single strategy will help to achieve expected results. As the saying goes, complexity is the enemy of progress. Google Analytics dashboards allow visual shortcuts to the most critical data within Google Analytics account. If Google Analytics dashboards are in your mind, you can either create your own or choose from the many free available ones. A quality SEO report is crucial to measure and compare with previous reports. The ROI from their online marketing speaks about the ultimate growth of the business. An SEO report card is just the same as semester report cards. It is concise and detailed performance details. SEO metrics like good content and backlinks are still very much relevant and vital as ever, so do not ignore or replace these in favour of the new ones.