Startups are constantly on the lookout for scalable growth strategies that don’t require a lot of cash. One such technique is global search engine optimization or SEO.
SEO does not need a significant investment, and if done correctly, delivers free traffic that grows on its own. You can also use it to boost other marketing efforts and influence every aspect of the marketing funnel. If you’re looking to do SEO for your business, you’ve come to the right place.
Why is SEO important for startups?
If you still have concerns about whether SEO is appropriate for your company or need additional evidence to support your SEO strategy, here are three compelling reasons to start making use of SEO.
Because of the macro trend – Many B2B researchers begin their study with a generic search (instead of a branded one).
Because people care about what you’re doing – Even if your product is highly specialised, people will most likely search for it in one way or another.
How to optimise your website for startups
We’ll show you how to get started doing SEO in your startup correctly in this post.
Create buy-in
Who do you need to persuade to begin utilising SEO in your company? Is it the CMO, CFO, CEO, or investors? It’s all about increasing income.
Search engine optimization is not a fast-paying investment. It takes time to conduct keyword research, produce content, and promote it. It also takes time for Google or any other search engine to crawl and index your material.
SEO may provide a return far more significant than any other marketing technique, as demonstrated by Ahrefs. We’re an eight-figure ARR company that operates on SEO content to develop a marketing strategy.
If you’re marketing to a person interested in it, the best approach to get their approval is to begin by discussing SEO’s advantages.
You can illustrate the advantages of SEO by demonstrating how it feeds marketing techniques such as content marketing. Content marketing has a variety of uses:
- It paves the road for future success by creating awareness and attracting possible consumers.
- It helps you connect with and develop your audience’s trust.
- Encourages consumers to convert.
- It promotes customer loyalty and retention.
Internet marketing has compounding effects, as previously mentioned.
In other words, if you use SEO to create content, it will be attributed to all stages of the marketing funnel.
But if you need to persuade someone who is focused only on the financial impact of your proposal—that’s fine. All you have to do is speak their language; for example, build a chart that depicts your investment’s break-even point.
Make objectives and get the tools you’ll need.
It’s time to move on to the next step if you already have a green light for SEO: defining your objectives and gathering resources for the trip.
Setting SEO goals
The ultimate objective of SEO is to attract new customers through natural search and turn them into customers. However, this is a high-level aim, and it’s challenging to work with since it doesn’t give you a step-by-step plan for getting there.
A more effective approach is to break down your major, top-level objective into smaller “bites” that will help you get closer to the result.
You might think of your SEO goals as a pyramid, with the ultimate goal at the top and smaller objectives leading to it from various angles. The objective is to start at the bottom and work your way up.
Let’s assume you want to be in the top three for a term within six months.
Resources you’ll need
Costs are a consideration for startups, and they must be cautious about costs. While SEO does not need any ad money or pricey tools, it is not a free process.
For SEO to work, you need the following:
- Research
- Content that is SEO optimised
- Backlinks
- Tracking tools
There is no other choice for a lone individual than to learn all of those things and then do the job himself, on top of everything else they are already doing. But don’t be concerned. It’s feasible with the appropriate guidance, scheduling, and solutions.