floor mat

Should My Business Invest in a Logo Floor Mat?

by Josh Biggs in Business on 15th February 2020

Running a business of any size is never going to be easy. There is such a lot to do and think about that floor mats are unlikely to be your first priority. Nevertheless, it’s something that is certainly worth some consideration. You may not realise just how instrumental the right floor mat can be to the success of your organisation, but in fact what is on the floor of your workplace has a key role to play in attracting and retaining customers and clients.

If you’re not convinced, let’s take a closer look at why branded floor mats can represent such an important element of your company’s premises.

Give Your Brand Maximum Exposure

No doubt you’re already aware of just how important brand exposure is to the success of your business. You’ve probably already arranged for your logo to be uniform and visible across your website and business stationery. Why not make it part of your floor mats too?

Think about what your customers, clients and visitors see every time they come through the door of your premises – yes, it’s your floor mat! Just watch the next time someone enters your workplace. As soon as they enter they’ll look down to wipe their feet. What do you want them to see?

Interestingly, research has shown that an amazing 64% of people actually take the time to stop and pay attention to what is under their feet when entering a building, so why waste the branding opportunity of putting your business logo on your floor mat? It’s a really subtle way to give your brand a little extra exposure and by putting your brand’s message right there in front of them you are really getting your business noticed.

Boost Your Sales

The extra exposure that your brand will receive from a business logo mat brings more advantages than simply getting your company name spotted and recognised on a larger scale. It can also have very impressive results when it comes to boosting sales. Research has shown that for the affordable price of a customised logo floor mat you can increase retail sales by as much as 13% – that’s an opportunity not to be missed.

Clean Floors To Impress Your Clients

Whether you’re running a retail operation, an office or another workspace, if visitors, clients and customers come through your doors to be welcomed by a grimy, dirty floor covered in muddy footprints they are unlikely to get the right impression of your business. With a personalised company logo floor mat, you can not only boost your brand’s message, you can also keep your carpets and hard floors free of debris, water and dirt. This helps your workplace to stay clean, tidy and looking fresh – something that is conducive to increasing sales and improving the reputation of your organisation. You may even save money in the long room in terms of cleaning costs, since there will be less work for your cleaners to do.

Better Safety For Everyone

Safety might not be the first thing that comes to mind when you’re considering choosing a company logo entrance mat, however it’s certainly something you should think about. You don’t want to have to worry about an employee or customer being injured simply because they slipped on a wet or dirty floor. Reducing risk is vital for businesses of all types and sizes, and you can make a big difference in terms of workplace safety by simply adding door mats at your entry and exit points.

“One of the main reasons we use any type of entrance mat is for safety” states Richard O’Connor, a director at matting specialists First Mats, “Logo Mats are a great investment because they allow you to fulfil your safety obligations whilst also promoting your brand at the same time”.

Companies are sued every year for injuries caused as a result of slips and falls, so it’s very important to minimise the chance of this happening to you. Since floor mats are so important to your business, it makes sense to go the extra mile and invest in customised business logo ones.

In Summary,

With so many reasons to use logo mats, they should certainly now be seen as an investment rather than an unnecessary expense. There’s a large number of suppliers and manufacturers so before making your purchase, make sure you know you are working with a reputable retailer and you’ll find that your Logo Mat quickly pays for itself.

Categories: Business