One of the most popular social media platforms that took over giant competitors in a matter of years is becoming a valuable asset for companies looking to establish their brands. The variety of tools that platforms provide to help companies reach new audience targets is growing by the minute, so business owners and marketers have to make quick decisions regarding what works for them and what does not yield the desired results.
Organic marketing differs significantly from paid marketing in many ways, and paid marketing alone can not achieve the results that organic growth strategies can. If you have been considering incorporating new ways to level up your Instagram game and build your brand, we prepared the best tips to steer you in the right direction.
The Place of AI in Organic Reach
Creating neural networks for chatbots and automating social media activities is not a novelty, as we have already seen with apps like Trusy. However, as helpful as artificial intelligence can be for one type of activity, it can be detrimental to another segment.
For instance, immediate automated comments are a far cry from what the combination of automation and dedicated management can do. The “smart” algorithms can only be as good as their management, so take care not to impede your organic growth by going overboard with bots and find the delicate balance.
Continually reaching new targets and aiming higher is a lot more rewarding than the work it takes to get there. You might feel like building Rome in a day, but even on good days, you have to keep in mind that consistency is the key to success in building your brand.
Invest in Quality Content
Produce high-quality content on an ongoing basis and try to diversify as much as possible to reach your goals faster. Even a platform as straightforward and easy to use as Instagram provides a wide array of options when it comes to expanding the variety of your posts.
As you move forward with your organic growth strategies, you will start noticing very particular patterns that can help you figure out what specifically makes your audience tick. Once you start discovering more about one audience group, unlocking the rest of the potential will be a breeze.
Organize Contests and Promotions
Audiences in virtually each conceivable niche love participating in contests and promotions, whether organized by a well-established company or a new brand. Competitive games and promotions challenge and reward your audience while helping them to get to know your brand better.
Focus on Boosting Engagement
Whether by developing enticing content or organizing activities like contests or giveaways, finding new ways to boost engagement will go a long way in building your brand. Once you figure out your audience, finding new ways to increase interaction will be a challenge easily overcome, and you can continue to conquer new heights and appeal to different audiences.
Since some of the most widely used social media platforms belong to one company, integrating solutions like contact forms and chat should be a no-brainer. Even if one platform is your principal place of doing business, enabling other platform users to get in touch always results in a higher audience reach.
Incorporate an Influencer Strategy
Many thought that incorporating an influencer strategy was a fast-passing fad, but numerous people are affected by the opinion and approval of semi-public, relatable people. Micro-influencers have a smaller following, but an engaged audience can prove the value of quality over quantity.
Pick and Choose Your Prime-Time Engagement Periods
Insights can point out the parts of the day or week when a particular audience type seems to be more engaged, and that can help you determine the optimal times to publish a new post, story, or a reel, and even when it would be best to go live on Instagram.
Run some tests to determine the middle ground while keeping competitor campaigns in mind, and you will find yourself closer to an optimal organic growth strategy.
Follow Up With Your Growth Analytics
Analytics providing detailed insight can tell you how your brand is doing and how closer you are to the milestones you set for your company. Run A/B tests and eliminate whatever is not in favor of your brand growth.
To potential audiences, it makes no difference whether you are an experienced veteran in the market or a new company trying to establish its brand. The appropriate Instagram audiences are well familiar with the approach different brands have and can evaluate right off the bat if your brand brings the desired value to them. Follow our organic strategies, and you will find your loyal following to help you build your brand in no time.