The Most Return Generating Channel in Digital Marketing for Tech Startup

by Josh Biggs in Startup on 24th January 2019

The tech world and landscape is accelerating by the day. This is without a doubt great news for tech experts and marketers. Today, as a marketer, you will have plenty of channels to explore and create a healthy pipeline that will generate the best returns for your business. Even so, it is imperative to note that marketing channels keep changing, and you need to pick the best to boost your business.

Similarly, you need to measure the performance of a return generating channel to effectively manage the challenges that come with a change in marketing. will help you to settle for a tool that will truly help your business to achieve the best return on investment. This piece takes a look at some of the best return generating channels in digital marketing for your tech startup.


When it comes to digital marketing, emails are here to stay. Emails have been proven time and again to deliver a huge return on investment to a newbie and seasoned marketers. When starting your business, this is a channel you can explore and realize an impressive return on investment. According to digital marketing experts, email marketing is effective because it suits different brands.

When using email marketing, you need to harness the power of technology. This can be achieved by creating engaging emails, incorporating pictures that pass a message to your target audience, and writing in a persuasive language. It is also imperative that you optimize your message for mobile devices. This will ensure the message reaches your target audience on time.

Explore Social Media Marketing

When it comes to digital marketing, you can never underestimate the power of social media. This is a very powerful platform that appeals to a wide range of tech startup businesses. Social media marketing has been proven to create the best brand visibility for business. What’s more, it:

  • Generates more traffic.
  • Helps you to attract and maintain a loyal clientele.
  • Enhances your ranking across different search engines.
  • Helps you to build trust with your clients, and boosts your sales.
  • Helps you to make informed decisions.

To make the most of this return generating channel, it is very crucial that you market your business professionally. Evaluate your needs and use the right social media platform.

You can also approach a social media marketing expert to help you work on a strategy that appeals more to your clients. An expert in the field also understands the dos and don’ts of this channel. For this reason, your business will benefit from the strategies that serve its needs best.

Take Advantage of SEO

Search Engine Optimization is very crucial for any tech startup. You will agree that a website is equally important in digital marketing. In this regard, you ought to create a highly functional website. An attractive or awesome design is not enough. It is essential that you go an extra mile to develop a website that will help you achieve an edge despite cut-throat competition.

Search Engine Optimization plays a significant role in ensuring you make the most of your website. It is a must for your tech startup, and you can use this channel effectively by employing the best SEO practices such as:

  • Using keywords that relate to your products and services.
  • Updating your website regularly.
  • Creating fresh and relevant content for your clients.
  • Including factual information in your page.
  • Improving your site to achieve top ranking across relevant search engines.

Google AdWords

You can also use Google AdWords or Pay-Per-Click Marketing to attract more clients to your website. This is a very effective tool that generates huge sales through ready leads. AdWords helps your website to rank top on search engines, and it allows you to reach your clients at the right time. As a result, you will enjoy a high return on investment and horn your marketing strategies.

The rule of thumb when using Pay-Per-Click Advertising is to create a successful campaign. This will enhance your chances of generating more conversions for increased return on investment.

Categories: Startup