Tips For E-Commerce SEO In 2021

by Josh Biggs in Digital Marketing, Ecommerce on 19th January 2021

Over the last few decades, the number of e-commerce business has seen a hike in the market. With new businesses in the pitch come competition and more hustle to get customers to your online platform.

To attain sales in such a competitive landscape, SEO is one of the cost-effective and sustainable options available for e-commerce businesses to maintain their thriving business in the long run.

Importance of SEO for E-commerce business

To get more conversions, you need to rank higher than your competitors. To rank higher, you need to appear at the top positions in search engine results.

When you get your SEO Services done on point by the experts, your website gets optimised for an on-going, free source of high-converting organic traffic.

Search engine marketing statistics 2020 | Smart Insights


It means you have to spend less on advertising, which is an immense benefit for any e-commerce business.

So, to get you started, here are some excellent tips for e-commerce SEO that you can stick to in 2021 to skyrocket your online performance.

  • Effective keyword plan

Any SEO strategy starts with excellent keyword research, as these are the magic beans that are going to attract the target audience from all over the internet.

If you provide the wrong keywords, your required audience will never reach your online platform to make a purchase. Hence, the plan should be made based on how the users search for a product offered by you.

  • How to start?

Being an e-commerce business, you need to find keywords that are product-oriented. Choose keywords of medium to high search volume so that you can target more audience and can rank well on SERP’s.

  • Understanding keywords

As defined by expert SEO practitioners, there are four types of keywords.

  • Navigational Keywords

When the user looks for a specific product, brand, or other on the internet, those keywords are known as navigational Keywords.

For example-Amazon, Facebook login, Paint store, and others.

  • Commercial Keywords

These are the keywords that the user enters while researching for a product they want but have not made a decision yet.

For example – Best DSLR cameras, protein powder prices, Buy women wear online, and others

  • Informational keywords

When the user looks for information regarding a specific thing, it is known as Informational Keywords.

For example – How to use SEO tools, Makeup Tutorials, and others.

  • Transactional Keywords

These are the keywords in which the user has made clear that they want to buy a specific product or other online.

For example – Buy kid’s wear online, Buy iPhone online, and others.

As an e-commerce business, your priority should be the informational and transactional keywords as they lead to higher conversion rates.

With the help of keyword tools that you are utilizing in your business, categorize each keyword and organize them by CPC and Volume. Do not forget to check out your competitor’s keywords so that you can target them.

Prioritize the keywords that can focus on volume, others on conversions, and so on. Choose the keywords that suit your business well and start using them in your Multilingual SEO strategy.

  • Content that answers user’s queries

Google aims at providing accurate and informational content to the queries of the user. To get your content chosen by Google, you need to brainstorm content ideas that satisfy the curiosities of the audience in one go.

  • Go with the quote Quality over quantity. Create precise content with all the targeted keywords and provide content with each line as a source of great information to the user.
  • Do not create content that suits the Google Algorithm. Develop content that a reader wants to stick to till the end.
  • Acknowledge your users of the solutions and information they are unaware of. If you help a reader with a solution to their concern, the chances of conversion are higher even if you mentioned your product in the content or not. It builds trust in the mind of the reader towards you.
  • Attractive Meta descriptions

A short description that appears under the website on a search result that defines a page’s content is known as Meta Description. It is the first thing a user notices before clicking on your website.

Meta Tags - Title & Meta Description Lengths - Google SEO - CaliNetworks


It acts as a gateway to your website that makes the user decides whether they can find the solution to their query on your website or not.

You can refer to it as a mini ad or promotion of your product or service.

These do not affect SEO directly but significantly contribute to the organic Click-through rate (CTR) on your website.

With high CTR comes more traffic that will ultimately help you rank higher on search engine results. It is what we ultimately aim for with our SEO strategies.

  • SSL Certificate

Security is a part that a customer never overlooks. SSL certificate acts as a lock to your website that offers security in an internet connection and safeguards any sensitive data that is exchanged between two systems.

Without an SSL certificate, your website address will start with http:// while with an SSL certificate, an address will be https://.

How to Get a Free SSL Certificate in Minutes (HTTPS)


Its importance has risen after Google announced in 2014 that an SSL 2048-bit key certificate on a website will be a small ranking parameter.

Apart from contributing to security and ranking, having an SSL certificate has many other benefits for your e-commerce business.

Using HTTPS is a must-do ecommerce SEO tip for every store


It may take time for your e-commerce business to bring out results with SEO Services, but it is worth waiting in the long run. With correctly implemented optimization, you can get more organic traffic, sales, and CTR on your e-commerce business platform.