Ubersuggest: An In-depth Review [2020]

by Josh Biggs in Digital Marketing on 22nd July 2020

Most SEO tools require premium monthly payments to grant full access and insights to users.

Ubersuggest is one of the very few SEO tools that offer in-depth analysis for a cheaper plan or no fee at all.

This Ubersuggest review covers the tools key features and why more teams and businesses choose this SEO keyword and analysis tool.

What is Ubersuggest?

Ubersuggest is a free SEO tool specializing in keyword research and analysis.

Users can search for any keyword or domain to generate keyword ideas and other helpful insights for your SEO strategy.

Ubersuggest was recently acquired by entrepreneur Neil Patel and has since expanded its features.

The SEO tool also now has a free chrome extension that finds more keywords on Google, Amazon, and YouTube.

Today, this free and powerful SEO tool is used by small businesses and big enterprises such as Microsoft, Nike, Spotify, and GoDaddy.

Why use Ubersuggest?

Many marketing teams use Ubersuggest to plan and improve their SEO and content marketing.

Let’s take a look at the three reasons why you should use the tool when running your marketing campaigns.


The platform’s simple and straightforward user interface makes it easy for marketing newbies to navigate the website and get the information they need.

With just a simple keyword or domain search, users instantly get a detailed SEO and content report.

Complete insights

Ubersuggest provides all the features you need for your SEO and content strategy.

From quick keyword research to checking backlinks, it shows you information that matters to your digital marketing strategy.

Absolutely free

Unlike other software, you gain access to an all-in-one tool for free just by signing up. 

Ubersuggest is readily available on its website free to use for all.

Ubersuggest review: Key features

Ubersuggest’s features can bolster your SEO strategy, your efforts to write keyword optimized content, and monitor your competitors’ ranking.

Keyword Research

Ubersuggest is known for its insightful keyword suggestions.

Using the keyword ideas tab, you can enter your target keyword and receive comprehensive keyword research for your SEO content.

The platform generates keyword ideas based on Google Suggest, related keywords, questions, prepositions, and comparisons. 

The categories are located on top of your keyword results.

The results also show the search volume, cost per click (CPC), paid difficulty, and SEO difficulty of each keyword.

Aside from this, the results show you the top 10 web pages that ranked for your target keyword.

The result shows each web page’s estimated traffic, number of backlinks, domain score, and social shares.

This gives you an idea of who your competitors are for your target keyword.

Ubersuggest allows you to track up to 20 keywords for free from any city or country.

Content Suggestion

Ubersuggest also generates content ideas based on what articles or topics have done well in past web searches.

When you use this tool, it shows up to 10 results of all the top-performing articles according to its overall engagement.

The results provide the page title URL, estimate traffic, number of backlinks, and social engagement on Facebook and Pinterest.

You can also opt to filter the results by turning on the filter found on the top right of your results.

You can set the keywords you want to include or exclude, and input the minimum or the maximum number of shares you would like to see.

Use this section to help you come up with new and unique blog posts.

Additionally, check this section to know the topics that have already been written before.

Top SEO Pages

This section allows you to see all the top pages of a specific domain making it perfect for competitor analysis.

You can see what keywords your competitors are using and what keywords you should be going after.

You can also check the number of backlinks and engagement that each page received.

Take note that you can also check top-ranking pages per country. The countries with the highest traffic can be found on top of your results.

Overall, this section can give you a blueprint of what content and SEO strategy works for your industry or niche.

SEO Site Audit

Ubersuggest reviews a website’s current SEO ranking and provides an in-depth site audit of up to 150 crawled pages on your free account.

You can see an overview of the website’s data such as the on-page SEO score, organic monthly traffic, number of organic keywords, and number of backlinks.

As you scroll down the page, Ubersuggest shows any errors or issues found and provides recommendations, if any.

This section also checks for site speed.

Although the site audit is not as comprehensive as other SEO tools, Ubersuggest provides all the essential data you need to plan and improve your SEO strategy free of cost.


This section provides an in-depth look at your competitors’ backlinks.

You can check a website’s domain score, the number of backlinks (including NoFollow links), referring domains with .edu and .gov sites indicated, and the number of monthly organic traffic.

You’ll also notice that Ubersuggest provides the number of backlinks the site gained in recent years.

The tool also shows the number of new and lost backlinks over 30 days.

Lastly, it shows all of the website’s backlinks including its domain score, page score, link type, anchor text, and the first and last time Ubersuggest crawled the links.

With this data, you can easily compare your backlink strategy with competitors.

It also allows you to see who is linking to your competitors so you can reach out to them for your link building efforts. 

Plans and Pricing

Signing up and using Ubersuggest is completely free.

By signing in to your Google account, you get access to all of its tools providing you insights to grow your website and business.

For unlimited usage, Ubersuggest offers three paid plans suitable for both individuals and businesses.

The basic plan starts at $29 per month, while its largest plan for an enterprise tops at $99 per month. 

Most SEO tools such as Ahref, Moz, and SEMrush start their basic plan at $99.

Here’s a quick comparison of each tool’s monthly rates:

Ubersuggest works wonders since even without a premium plan, you can access all the important tools you need by signing up for free.

A Powerful Freemium Tool

The in-depth SEO keyword research and analysis as well as its little to no costs make Ubersuggest a steal.

Just be mindful of the free account’s daily limits.

Regardless, Ubersuggest provides the essentials to help you plan an effective SEO and content strategy.

Categories: Digital Marketing