What New Marketers Should Know About AdWords

by Josh Biggs in Marketing on 17th December 2019

If you are looking to make a splash in the world of digital marketing, you are probably aware that there are quite a few different techniques to accomplish that. Some people tend to focus on a single method and polish their skills until they can call themselves a master of the craft.

Meanwhile, others look to explore new options and try to be more universal. They believe that trying out as many different things will only make things better in the future.

The approach depends entirely on the person in question. Perhaps it is better to give more than a single method a go. But given the vast number of what is available, it can be really difficult to narrow down what you would like to try.

Google AdWords tend to be overlooked by quite a few marketers these days. You can really make a difference with a well-run campaign. And if you have no experience with it, the tips in this article should be a very good starting point.

Include Some Tools

You can always enhance the overall experience and make things easier for yourself by simply introducing some tools to help you out. Google Ads Tools by is the best example of that. While the original kit has plenty of great things, some people are not satisfied and are looking to get more out of it.

After all, the more tools you have at your arsenal, the more you are capable of accomplishing. And if there is an opportunity to use something for free, you should not hesitate and do just that.

Research Competition

Looking at what your competition is up to is a good way to recompensate for your lack of experience. Some might consider this unethical and all that, but the reality is quite different. People have been keeping up with their rivals and this kind of relationship usually leads to reaching even greater heights.

Mobile Users

Those who browse the internet are starting to prefer surfing the net using their smartphones and tablets. This is one of the few trends that is expected to continue in the future as well.

So what does this mean for you? Well, if you want to make the most out of your campaign, ensure that your ads are optimized for mobile devices. Otherwise, you will be missing out on a lot of potential customers.

Keyword Research

The campaign will revolve around keywords. It takes some time before you get the hang of how the research process goes, and grasping tools for that research is also a bit of a challenge. However, once you get the hang of it, things should be decent.

Try to focus on longtail keywords as they are easier to rank and are phrased in a way to attract people who are more likely to spend money. And if you notice that some of the keywords are not performing well enough, do not hesitate, cut them off, and move on to the next.

Writing a Compelling Copy

The ad text itself is extremely important and a lot goes into creating something that really catches the eye of an average person. Keep in mind that the attention span of people that see your ads is not that high, to begin with, so every little bit will help.

Given how difficult copywriting is, some entrepreneurs skip this and hire someone who really knows what he or she is doing. Look at how things are when you are writing everything yourself. If you feel like something is lacking in that department, then you should also consider looking for a copywriter.

Monitoring and Adjusting

The money you spend on keywords could end up going to waste if you are not careful. Things are changing all the time and you need to be monitoring the situation as often as you can.

Thankfully, you can adjust things in real-time, which means that it is easy to make changes when they are necessary.

Landing Page

The landing page has to be relevant. When someone clicks the ad, they expect to be taken to a place that coincides with everything the ad promised. If you do not ensure that, the bounce rate and other metrics will reach a point where you will have to shut the whole thing down. Avoid clickbait and other tricks because they are a thing of the past.

Starting to work with something for the first time is always a challenge and it takes time to adjust. But Google AdWords is not that difficult of a nut to crack. If you are thorough and dedicate time to it, everything will be alright, especially if you apply the tips mentioned above.

Categories: Marketing