What Role Does SEO Play in Digital Marketing?

by Josh Biggs in Digital Marketing on 27th February 2021

Digital marketing is almost the norm today, as more and more individuals and small and medium-sized businesses go online to sell their products and services. Digital marketers have to be aware of many options they can take to sell their products quickly and effectively. And yet, there are several things to learn to make the process more efficient and productive.

Two of the primary elements, when you’re in the digital environment, are SEO and digital marketing. SEO or search engine optimization can stand alone, but digital marketing would be incomplete without SEO.

The role of SEO in digital marketing

SEO optimizes a website, using specific keywords to make search engines discover the site. SEO helps to bring as many people as possible to a website who are looking for something that the website contains. For example, a person is looking for product A. Without SEO, the searcher could be sent to a site selling product B. With SEO, the person is directed to the site that has the right product they need.

Digital marketing uses the internet, search engines, social media, and mobile devices to reach different types of consumers. Digital marketing is a faster, interactive, and more direct method of targeting specific consumers. Marketers can employ promoted tweets, email ads, search result ads, pay-per-click ads, and other means that will bring about immediate results.

The process of marketing digitally needs the help of keywords. Thus, it requires websites to have the right keywords to ensure that when a consumer searches for a specific product using chosen keywords, it will show them ads containing those keywords. When the person clicks on an ad, it will take them to the relevant site with the help of SEO. Without site optimization, the link that connects the ad to the site will not work.

Clarifying SEO’s role

If you are working with a digital marketing agency or you need one, you can visit https://www.klatch.co.uk to understand more about SEO and digital marketing. In reality, SEO is part of a digital marketing strategy. SEO focuses on the presence of your website in search results when you use a search engine. SEO helps increase your site’s visibility on different engines’ search results. It is not a straightforward process, which is why many site owners need to work with an SEO expert.

SEO takes on the task of ensuring that your ads are seen. It increases your company’s exposure to potential clients.

This means that SEO sees to it that your site is included on the first page of search engine results. Without effective SEO, your site might be listed on page five, page ten, or page 15. Most people will only look at the websites listed on the first page, and many of them will only care about the websites that are in the top ten. Do you get the idea? If your website is not showing on the first page or not in the first ten on the list, your marketing efforts will not be successful. That is how important SEO is to digital marketing.

Working with an experienced digital marketing agency will help you understand SEO’s importance, and what it can do to ensure the success of your digital marketing strategy.

Categories: Digital Marketing