10 Tools to Build a Successful Content Marketing Strategy

by Josh Biggs in Marketing on 15th August 2019

When you want to create a content marketing strategy that actually works, it’s all about having access to the tools that really make a difference. To give you some fresh ideas and sparks of inspiration we’re going to take a closer look at the tools the best and brightest in the world of content marketing are currently using. It’ll give you plenty of insight into how you can move things forward, not to mention a healthy dose of that all-important motivation every marketer needs.


None of the successful content marketing approaches would be possible if it weren’t for platforms like Buffer. Social media should be one of the cornerstones of everyone’s content marketing strategy, and with Buffer, you can focus on that side of things like never before. It allows you to schedule content weeks and months in advance, find out the best times to post and keep track of all your analytics all at the same time. This makes it ideal for those of you who don’t necessarily want to be logging into your Facebook and Twitter every couple of hours to keep an eye on things.


Crosscap is a great tool for creating and managing your content marketing efforts. Their tool allows you to have an all in one view of everything that is happening, including the different audiences you plan on reaching, the different messages you want to use with them, the different dates you have planned for contacting them, and much more. Software like this is crucial for managing a large campaign reaching out to lots of different people.


No discussion of successful content marketing strategies would be complete without tools which allow you to create fresh visual content. Canva is by far one of the most popular platforms for making image quotes and logos, and it’s as easy to use as you’ve been hoping for. By selecting your brand colors and font you can quickly and easily brand your social media output in just a few minutes. Ideal for creating that synergy which makes all the difference when you want to really start pushing your content.


Email marketing is alive and well, despite all of the rumors to the contrary. If you want to be able to reach people in the palm of their hand without disrupting their social media experience, emails are still one of the most effective ways to do it. By creating a large scale email campaign in an hour or less you can send discount codes, giveaways, and sneak peeks of your latest products all in a single newsletter. Ideal if you want to be able to take your exploits in an exciting new direction.


One of the most successful content marketing ideas in recent times was the development of Hootsuite, and it’s not hard to see why it’s made such a difference. In principle, it offers the same social media scheduling functionality as Buffer, but a number of users find it easier to get to grips with. By being able to import an entire calendar, you can remove a lot of the manual, repetitive work that used to come from advanced scheduling of social content. Ideal if you want to speed up your work, whilst at the same time greatly reducing the chances of human error sending things awry.

Uber Suggest

If it’s targeted keyword recommendations and tips regarding on-page SEO that you’re looking for, look no further than Uber Suggest. It’s not only endorsed by any other than Neil Patel, but it’s also an easy to use tool that just about anyone will be able to use from the moment the page loads up on their desktop. Just what you want when you’re looking to find your feet in the technical world of SEO.


Turning an average writer into a literary titan is what Grammarly does best, and it does it with consummate ease. By sitting gently in the background and only popping up when it needs to, Grammarly is able to offer targeted advice and input without disrupting the flow of the writing process. This allows you to get your latest thoughts and ideas down on paper, and then gives you the chance to go back through and fine-tune things at your own pace.


When you think of successful content marketing you think of the reach the strategy has. If you’re looking to quantify how you’ve impacted the world of social media, then Kred is the tool you need to have in your arsenal. It brings together all of your follows, likes, comments, and page views to create an overall picture of how your social media profiles are performing. This can be a real eye-opener if it shows that your current approach isn’t really working as well as you thought it was. Just make sure you take the time to really dig into the details so you can figure out how to move forward in a constructive way.


Trello is one of the most successful content marketing tools because of the way it brings everyone together to lend their expertise and opinions. If you’re working as part of a larger creative team you’re going to need to figure out a way to share ideas and brainstorm without having to punctuate the day with seemingly endless meetings. Trello boards allow you to do exactly that, and once everyone gets used to them you’ll have found an invaluable teamwork resource you can all make use of.


This is one of the key tools for successful content marketing you need to know about, and it’s designed to be easy to use and implement from day one. Regardless of the complexity of the funnel you decide to put in place, you’ll be greeted with easy to follow templates that clearly outline the purpose of each section of the page. This makes it particularly easy if you’re outsourcing the copywriting side of things, which brings us nicely to the final tool in this rundown.


Last but not least we come to one of the best tools to use when you need some help perfecting your written content. By putting you in touch with copywriters and content writers from all over the world, TopWritersReview allows you to finally find the words that will make all the difference to your brand. It’s a great opportunity to fine-tune the branding and key message, and once you have everything just how you want it you’ll be ready to transform your content marketing fortunes.

Final Thoughts

Now that you’ve heard all about the tools you really need to know about, all you need to do is take a look at them for yourself. It’s a great way to familiarize yourself with what they can offer, and you’ll find all sorts of new features and ideas along the way. Ideal if you want to take your content marketing efforts to the next level, and beyond. Sometimes, using these tools can be a little intimidating. Most trusted providers of local digital marketing services have the knowledge and experience to help you make the most out of your online marketing campaigns.

Categories: Marketing