Many small businesses don’t have the budget to bring social media specialist on the team or work with an influencer. As such, they are left with two options – either give up on the idea or try on their own.
While there is a lot of content on how to build a successful social media campaign, it is quite difficult to do it without help from specialized tools and platforms (at least). So, to make your life a bit easier, we found some tools that may be just the right fit for you.
#1: Content Management Tools
Time is of the essence in business, but when you’re just starting or you only have a handful of employees, it’s difficult to find time for everything. In most cases, each person involved in the business wears a lot of hats, which leaves little time for social media promotion.
Luckily, there are several easy to use platforms that do about 90% of the job. Many are capable of understanding the type of content your audience enjoys and can make recommendations. But, most importantly, content management platforms let users control all their social media accounts in one dashboard. This way, you can plan the type of content that goes on each account (via scheduled posting), get recommendations based on what’s trending, and keep track of people’s engagement.
Platforms to consider: DrumUp, Buffer, Hootsuite
#2: Analytics Tools
If you own a website or at least manage one, you must be familiar with the idea of analytics. This type of platform collects data from your pages and provides you with detailed reports that let you know about progress, the overall health of the page, viewers’ engagement, and a lot more.
The best example of such a platform is Google Analytics, which is also free and quite intuitive. In addition, Google introduced a section for social media analytics that lets users measure the impact of social media campaigns. Of course, you can also find some analytics on platforms like Facebook, YouTube, Instagram, and even Twitter.
Still, if you want a more in-depth approach, you may want to try third-party apps. For example, if to measure the success of a Facebook campaign, there is a wide variety of Facebook analysis tools from which to choose depending on budget and needs.
#3: Increase User Engagement
One of the main metrics of a successful social media campaign is engagement. If people share, comment, and like your content, it means you have their attention and you can direct them to your site or other pages.
However, engagement is not exactly easy to attract, especially in today’s crowded online environment. People’s attention is constantly being tested with ads, entertaining content, and lots of interesting tricks that may keep people away from your channel.
Luckily, there are a few tools you can try to make your content more engaging and thus boost your brand’s awareness. One such tool is Canva, a platform for uninitiated designers who want to make sure their content looks just right the channel they’re using. Another tool we love is Sniply because it lets you include a visible Call to Action when you share curated content.
So yes, it is more difficult and it does take some learning and a lot of trial and error. But if you have the right tools, things can get easier and simpler as time goes by.