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3 Elements Every Business Website Needs

by Josh Biggs in Digital Marketing on 11th December 2020

If your website is struggling in search engines or you’re planning to launch one for a business in the future, you might be eager to create a profitable, user-friendly site. 

While a fantastic product range and professional branding are key factors to your company’s success, you must optimize your website to generate a healthy revenue online. Enjoy a profitable 2021 by discovering the three elements every business website needs.

A Professional Web Design

Consumers are hesitant to buy from brands they don’t know. If your site is using a substandard template or offers a poor user experience, they might question your business and the quality of its products or services.

A professional web design can encourage trust in your company, as you will have taken the time to develop a visually appealing, easy-to-use site that complements your branding. Plus, improving the user experience will prevent frustration when browsing your products or during the checkout process, which can increase the likelihood of a visitor placing an order. Reach your potential online by turning to Blue Line Media, a reputable web design company.

An Updated Blog

Writing blogs on a regular basis might require much of your company’s time, but the hard work could pay off in the search engines. Publishing informative, well-written, and 100% unique articles will increase your visibility in Google and could help your site to rank for various powerful keywords.

It has also been reported that websites that post blogs daily will receive five times more visits than those that post weekly or less frequently. By generating more traffic to your site, you could soon increase your brand recognition, establish your business as an industry thought leader and generate sales for your business.

You also must aim to produce varied content to develop a large readership and encourage shares. For instance, you could publish:

  • Listicles
  • How to articles
  • Infographics
  • Case studies
  • Company news
  • Videos

An SEO Strategy

You might browse your competitors’ websites and wonder why they’re ranking at the top of the search engines and you’re not. However, what you might not realize is that their sites are SEO optimized, as they’ll have taken the steps to develop pages that Google will favor for various powerful keywords.

Develop an effective search engine optimization (SEO) strategy by:

  • Researching and integrating powerful keywords for your industry within your content – don’t forget to include them in your header tags, meta descriptions, web copy and URLs!
  • Adding internal and outbound links when appropriate
  • Optimizing your images
  • Improving site speed
  • Eliminating downtimes
  • Removing broken links
  • Incorporating engaging calls to action

While an SEO strategy might be hidden from view on your website, it is one element you can’t afford to overlook if you want to rank highly in the search engines for various keywords and phrases. If you take the steps to optimize your site for Google, you could soon enjoy substantial web traffic, greater online visibility and a bigger annual revenue.

Categories: Digital Marketing