Search marketing has grown over the years, as more enterprise-level brands fully embrace the idea of establishing and preparing themselves and their in-house marketing team more for search demands.
While there are two routes in a successful enterprise SEO campaign, one must establish a robust in-house SEO team that activates every facet to its most packed performance. The other is to outsource full SEO campaigns or a bespoke of it to a best performing specialized SEO agency like SharpRocket.
In either option, it is best to understand what makes a successful campaign from an enterprise level.
Enterprise SEO requires a solid link building process. This involves knowing what link building strategies to execute for every significant page of your site (what you’re trying to rank for, essentially).
In this article, let me cover three effective link building strategies for enterprise SEO.
Your enterprise website may have built a strong authority in your vertical. Throughout the years, your team (or organization) knows exactly other service providers, partners, vendors, and online stores who are likely giving out a high-level experience to customers.
Offer exclusive directories to vendors who are non-competing with your offers. This is an excellent way to establish their authority in their respective niches, given that you’re exclusively enhancing their visibility across your site and networks.
In return, these exclusive directories can become linkable assets to your website. Other publishers and bloggers who want to reference their readers to a more recommended list are likely to link to your directory list page.
To get started with this enterprise link building strategy, start by making a list of recommended visitors for a specific offering or niche.
You may opt to reach out to each of them first and let them know of your exclusive directory. This would add more curiosity and excitement to being part of your list, especially if they are already familiar with your brand and your site’s strong following.
Once your exclusive directory list has been published as a page, let your recommended vendor/brands know they’re part of it.
You don’t have to force them to link to your website, given that they are already linkers. They are likely to share it to their social media following and/or link to your directory list from one of their blog articles.
Build A Learning Hub
Learning hubs are collections of articles, resources, or any informational content organized in such a way that serves a particular group of web consumers on specific topics (e.g., “beginners guide to link building”).
This is a solid type of linkable asset, as it establishes trust and authority within your space. Given that not all of your competitors are doing this, you have a competitive advantage in educating your target audience — you’re the first or best to add the highest value in your space.
Start by identifying topics that are searchable but would make sense to organize in one single library.
You can look for your existing content on your website and see if there are any relevant topics that you can curate into one big learning hub.
You can also reverse engineer other enterprise websites and see if they have done the same thing. Check if there are any missing gaps of information you can fill in with your learning hub.
Network Building With Industry Publishers
Network building is a vital skill in anyone’s professional life.
And if you take a closer look at most successful enterprise SEO campaigns, mostly you’ll see it originates from having a solid network of publishers and content creators working side by side with the in-house SEO team.
Leverage network building with industry publishers by giving out free stuff they don’t usually get from other brands.
It is best to get buy-in from superiors or upper management (or whoever you’re directly reporting to), who is in charge of the SEO budget. You would want to allot a solid amount in a partnership program geared towards incentivizing industry publishers.
Co-marketing or friends of friends marketing can help amplify your reach as there are other publishing sites you can’t easily access (without establishing initial connections).
These publishers you’ll be reaching out to may already have access to top-tier publishing sites that you want to get a link to your enterprise website.
If you establish strong relationships with industry publishers who have credibility in their niches, you’ll get to increase your visibility as a brand.
One way to do that is to hire a few of these industry publishers to write about your brand/site. They will essentially write educational articles for top-tier publishing sites with contextual backlinks referencing one of your pages.
The more publishers you include in your network-building process, the more backlinks you can expect to get from other publishing sites.
You never know exactly what you’ll get as a result if you don’t try. These three aforementioned link building strategies will be helpful to your enterprise SEO campaign.
Know what resources you already have and maximize them to the fullest extent to get more authority backlinks to your website.