branding

3 Mistakes to Avoid When Developing Your Brand Strategy

by Josh Biggs in Tips on 7th November 2018

Nowadays, businesses have more opportunities to promote their brand and expand their customer base, but it also makes the markets more crowded. Unless you have a strong branding or marketing strategy in place, it won’t be easy for you to grab the attention of your target audience.

Branding helps you establish goodwill and raise brand awareness among your target audience. An effective brand strategy drives potential customers to your products and gives you the edge over your competitors.

However, when creating a brand strategy, many businesses end up making mistakes that cost them their reputation and customer base. Let’s take a look at some common mistakes you need to avoid so as to build a brand strategy that works:

1.    Don’t Obsess Over Social Media Interaction

There’s no denying that social presence is extremely important for your business. It helps you raise brand awareness as well as keep your customer base engaged. You can address the issues your customer base experiences and build with them a strong relationship.

However, it doesn’t mean you should put your entire focus on social media interaction. Not every social media follower will visit your website or purchase your products. Moreover, social rankings don’t matter when it comes to search engine rankings.

So, although you need to be active on social media and interact with your potential and existing customers, you should also consider other branding techniques to become the market leader.

2.    Not Measuring ROI

Many businesses implement a brand strategy or marketing strategy, but they don’t find it important to measure the impacts of the strategy. If you don’t measure ROI, how would you know whether your efforts were worth it?

So, it’s extremely important you should analyse the results of your strategy. It gives you an insight into whether or not your current strategy drives traffic to your website, gets you more customers, and helps you retain your existing customer base. With the help of this information, you can further improve your marketing or brand strategies.

3.    Inefficient Value Proposition

Branding is an effective way to build a positive image of your business. Through branding, you add value to your customers. For instance, you may promise to resolve their problems by offering high-quality products to your customers.

Wrong value proposition harms your reputation like nothing else. If you aren’t careful, your branding efforts may go in vain. For instance, if you offer high-quality products, a budget value proposition won’t be of any use for your business. You will target the audience that is less likely to show an interest in your brand.

So, before you get in touch with a branding company to develop your brand strategy, it’s essential that you determine the right value proposition. For this purpose, you should focus on your strengths and strive to provide a great user experience.

Now that you know about a few mistakes that can hamper your brand image, you should be more careful and try to avoid making the aforementioned mistakes.

 

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