As you finally decide to partner with a Custom Software Development firm, here’s a quick rundown of a few of the basic types of custom software that have been proven successful.
1. Customer Relationship Management
One of the major factors that can determine the success (or failure) of any business— “Customers”. They are just as important as ROI (Return On Investment), sales, and profit. For the simple reason that without customers, business cannot prosper.
It’s because of this that Customer Relationship Management is a software solution that any kind of enterprise needs. Owners need to continuously strengthen their relationships with their clientele. And this includes interaction, response time, customer experience, loyalty-building, marketing, etc.
What CRM does is provide features that can accomplish these tasks in a single go, and with much, much time to spare.
With CRM, monitoring customer-related tasks will be 10x more efficient. From appointment setting, managing contacts, to responding to customer complaints and/or good feedback and reviews. Aside from these, custom software can be fitted with analytics tools that make reporting, trend analysis, target marketing, localizing, and the like, systematic and swift.
2. Content Management System
People don’t just want to read about your brand and the business behind it. They want to feel a sense of being reached out to on a customer-personal level. This is why content and the way content is written and presented matters 100%.
Instead of manually, and painstakingly managing these, a Content Management System will aid your team of writers be able to contribute content much more easily. With features such as quick-updates, content organization, liquid templating (adding functions that are tailored to your business needs and content strategy), and navigation.
It’s basically a step towards website management. Only, CMSs streamline everything. Commands are easy to follow through with and developers can deliver your creative vision for the site. Even social media integration and website-linking (i.e. external apps, widgets, etc.) will be all the smoother.
3. Ecommerce Software Solutions
Here’s an undertaking that has been taking the web by storm. Ecommerce. And it isn’t how it was before, when customers needed to go through a mumbo-jumbo of information, box-type interfaces that looked like printouts from a typewriter, and minute-by-minute of waiting to get to the next page.
This time around, Ecommerce software solutions allow interfaces to look fresh, crisp, and easy on the eyes. Besides these, functionality has evolved and is a player in CX (Customer Experience).
From logical structuring, scalability, storefront customization, to invoicing and payment tracking, POS (Point-Of-Sales) systems have transformed into expeditious and oh-so-polished, that online purchasing is becoming to be a more favoured medium than its traditional counterpart.
4. Bug Tracking Solutions
Bugs in software negatively impact not only the “how” of online platform operations, but also Customer Experience. It’s due to these that bug and issue tracking are to be pursued on a constant and consistent basis.
Manually doing so is close to impossible, especially if enterprise-expansion is a goal. And unless you have thousands of experts working on the back-end. The alternative? Bugtracking Software.
Because of such software, glitches in systems can be automatically reported and managed. Downtime can be lessened, even during seasons when traffic goes off the charts (i.e. holidays). Better bug-tracking leads to better productivity, and lower occurrences of customer complaints.