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4 Tips for Making Your Website More Visual

by Josh Biggs in Marketing on 14th March 2020

As we have entered the digital era, every business is being done online. Not only should a business have an online presence, but it also needs to ensure that the website is visually aesthetic so that it can attract lots of visitors. If I were to tell you that there were some pointers that anyone could follow to turn their website into a visual heaven overnight, then I would be lying. When it comes to web designing, experience and talent matter a lot on top of knowing some tips. If you are an aspiring web designer and want to learn how to take your designing game to the next level, here are some tips that you should follow.

Keep it Minimalistic and Clutter-Free

The first thing that you need to keep in mind is the fact that no one reads every word on a website. Instead, most people only scan pages looking for keywords they are interested in. So, if your website is loaded with content, he will gradually start losing interest. Instead of focusing on the word count, you should focus on emotions so that you can make leads out of visitors. You should link your logo to your homepage as it saves lots of clicks and keeps the most relevant content above the rest so that users won’t have to scroll to the bottom of the page to look for information.

Follow a Visual Hierarchy

We have come a long way, and instead of keeping a tab of things using a pen and paper, we have developed certain ways to ensure that you establish a hierarchy to display your information and all the functional elements of a page. One of the best ways to create a visual guide of your website is with the help of wireframing tools, which are created solely for the purpose of arranging different elements on a page to create a skeletal framework.  The UXperts at Adobe XD Ideas explain, “a wireframe allows designers to visualize their ideas, share them with other people, and get valuable feedback. The speed of creation is the major advantage of wireframing, and it makes this tool extremely valuable during brainstorming sessions.”

Pay Great Attention to Your Website Content

A website is all about readability and how easy it is for users to scan through the text. When you use words that users want to read, they are able to digest the information quickly without much effort. When it comes to content, you should use a font that is easy to read, and you should make sure that you use a background that doesn’t hide the font. As a general rule of thumb, you should not use too many fonts on your website and stick to a combination of fonts that look harmonious.

Be Mobile Friendly

We live in a society that is dominated by mobile users, which makes it essential for you to make it mobile friendly. By developing a mobile version of your website, you can target more customers and keep up with the pace of the world. However, to make sure that the mobile version of your website is working efficiently, you should test out every page, button, and action on the site. 

Categories: Marketing