Being a business owner in today’s world is all about establishing a strong online presence. The stronger your online presence is, the more visibility your business brand will achieve.
Consumers need to be able to easily recognize your brand and recall it from memory. For example, if you owned an HVAC repair company, people need to think of you immediately if they’re experiencing problems with their heating or air-conditioning.
The question is, how do you spread business brand awareness? And what is the best type of brand marketing?
We’re here to help you answer those questions. Keep reading for our top five brand awareness tips.
1. Perfect Your SEO
Your website is one of the most important tools in your arsenal. It is your digital storefront where you can promote and sell your products or services. Furthermore, for online shoppers, it also serves as the face of your company.
However, in order to direct people to your website, you need to implement an SEO strategy. SEO is the algorithm used by search engines to find content based on keyword searches.
Boost your SEO by creating a blog full of relevant articles and keywords. Additionally, use internal and external links and get backlinks to your site from other credible websites or blogs. Finally, use multiple forms of media like images, videos, titles, and headers embedded with SEO coding.
2. Use Social Media Marketing
The vast majority of Americans, over 72%, are on social media. Take advantage of these widely used platforms to spread business brand awareness, market your products and services, and communicate with consumers.
You can gain a following organically by posting engaging content and encouraging your followers to like, share, and comment on your posts. Use paid social media ads to target specific groups of people based on location, age, gender, and other factors.
Paid ads also give you valuable insight into ad performance to help you perfect your marketing message.
3. Create Branded Content
Communicating with consumers is key to earning their trust. Content marketing allows you to speak directly to the needs and concerns of your target market.
Publish informative articles that offer value, such as tutorials, advice, and more. Your branded content production will present you as an authority in your field while building credibility in your company.
4. Use Pay Per Click Marketing to Get in Front of New Audiences
As a new company, it might not hurt to pay for the privilege of exposure. Pay per click advertising allows you to publish ads on other websites to gain access to their audiences. You pay the host website a predetermined amount each time one of their website visitors clicks on your ad.
5. Improve Visibility with Search Engine Marketing
Finally, to increase your business brand awareness, we recommend using search engine marketing, which isn’t unlike SEO. SEM allows you to pay search engines to bring your website up at the top of search engine results pages.
Like in PPC, you only pay for each click your website receives. You can set a maximum budget to cap how much you pay for these marketing services. Once you hit your cap, your website no longer appears at the top of the listings (unless your natural SEO coding dictates otherwise).
Looking to Boost Your Business Brand?
Are you looking to increase the visibility of your business brand to generate more leads and make more sales? If so, start by implementing some of the strategies listed above.
But if you’re looking for more marketing tips, be sure to check out some of our other business-related articles before you go. Our website was created to help business owners like you crush it in a competitive world.