5 Effective Ways to Market Your Business Online

by Josh Biggs in Digital Marketing on 4th August 2020

Are you looking to make your online marketing more effective?

Online marketing has the power to find new leads and boost your revenue. The number of people using digital tools to discover new products and services is growing every day. However, as with any other venture, you need to have the knowledge and skills to efficiently market your business online.

What marketing tactic works best for your business? This depends on who is your target group and what exactly you are trying to sell. But there are some more great strategies that you should consider for your digital marketing needs.

Now we will list the top effective ways you can spread the word about your business online. You’ll learn about how to establish rapport with your potential leads and convert these people into paying customers.

#1: Establish an Ongoing Relationship through Email Marketing

Email marketing can be incredibly efficient, but it’s not something that will bring you an overnight success. Every email marketing strategy starts with building a mailing list. That list will contain people who have voluntarily submitted their information to receive a newsletter or promotional offers.

Never buy a ready-made list of emails. While the prospect of getting access to a list of working emails is tempting, you are much better off building your own list from scratch. You can never be too sure about the quality of purchased lists of email addresses. Even if these emails are working, how can you be sure that they are actually interested in your services or products? Too much negative feedback can get you blacklisted for spam.

#2: Combine Facebook Ads & Landing Pages

This is not a “free” marketing strategy, but Facebook Ads can deliver outstanding value if you use this platform in the right way. You should target your ads in a smart way, including all the necessary details like their location, interests, relationship status, age, and other variables.

This is why the Facebook Ads platform works well for companies and individuals who know their customers well. The more you know about them, the better you can get with precise targeting. More efficient targeting means that you can decrease your Facebook Ads budget and increase the conversions simultaneously.

A landing page is an essential part of your Facebook ad campaign. Build a landing page that will drive your targeted audiences from social media to a custom page that will have an enticing offer, useful information, or a coupon/promo code.

#3: Start Blogging to Grow Your Business

Blogging is an efficient marketing method that is still highly relevant in the new decade. While part of the blogging has gone strictly video, you can always pick your particular medium based on your business niche and audience. Text with images can still be the way to go depending on the target group.

Blogging is a long-term strategy. You need to post regularly. The posts should always contain high-quality content and useful information for your followers. As more time passes, your blog posts are going to be picked up by Google.

Hence, the short-term marketing needs will be met by traffic generated from social media, mailing lists, and any other channels that will drive interested readers to your new blog posts. The long-term value will be generated by a steady influx of organic traffic from Google and other search engines.

#4: SEO Your Entire Website

As we already mentioned search engines, there’s no way around Search Engine Optimization (SEO). This is a bundle of techniques and methods with a single goal of making your site and business more visible in search engine results.

While the goal itself may sound simple, the world of SEO has become very complicated over the years. There is a growing number of experts who are focusing only on SEO matters instead of generally doing online marketing. The high number of specific strategies and bits of knowledge makes it so that the best experts have a sole focus on this topic.

You can always start by using some simple SEO plugins to check whether your WordPress (or another platform) site is ripe for search engine robots. But keep in mind that no SEO plugin or necessary tool will replace a complex SEO strategy conducted by a dedicated professional.

#5: Focus on Referral Marketing

Referral marketing is also called word-of-mouth advertising. While this type of “marketing” used to occur in workplaces, bars, or homes, the referrals can now be measured and benchmarked as the digital age has taken over.

In these days, review sites like TripAdvisor and TrustPilot have made referral marketing much easier to track. While you still can’t measure the individual conversations taking place outside of the digital landscape or in private messaging apps, you do have an overview of what previous customers state in these review sites.

This is where providing real value to your clients is essential. The marketing part here focuses on driving your satisfied customers into these websites to leave a review. You could add the relevant link to a feedback form, confirmation email, and your website’s header or footer.

The Bottom Line: Effective Ways to Market Your Business Online

The digital landscape offers plenty of ways you can start marketing your company efficiently. The various tools and strategies enable you to generate leads and convert these people into paying customers.

These are our top suggestions for effective online marketing:

  • Make your website SEO-friendly. Do this with the help of a qualified expert because of SEO strategy amounts to much more than using a WordPress plugin.
  • Build a mailing list. Then send out emails that are useful for the people on that list. Every now and then, you could add promotional messages in the mix to spread the word about your products or services.
  • Harness the power of referral marketing. Make it convenient for your customers to find you on popular review sites like TrustPilot.
  • Create a blog and post frequently. Use the blog to build loyal followers. Provide value and promote your business.
  • Use highly-targeted Facebook ads. Target your specified audience on Facebook and drive people to a designated landing page.

Categories: Digital Marketing