5 Ways to Attract Big Clients to Your Law Firm

by Josh Biggs in Digital Marketing on 26th May 2020

Continuing the growth of your law firm can seem challenging. If you’ve seen a lull in your client list or are just looking to bring in bigger clients, you might need to switch up your strategy in order to see the growth you want. You may be surprised to find out that clients might not be able to find your company on their own, so make sure you’re doing everything possible to market yourself. The good news is that growing your list of clients is probably much simpler than you think. Here are a few ways to land clients who could make your law firm thousands.

Optimization to the max

One of the reasons potential clients might not be able to find you is because your law firm’s page is buried in the Google search results. If your competitor’s webpage comes up before yours and they have a better overall online presence, they’re probably taking clients that would fit well with your company. Your firm deserves to be on page one, and in order to boost traffic to your website, you should use link building and improve your page’s load time. If this kind of continual upkeep and content creation is out of your area of expertise, consider hiring an SEO company to handle the work for you. Best Lawfirm SEO is an excellent option, because they specialize in SEO for law firms. From helping you with link building to improving your mobile optimization, these experts will get it done right.

Actively court potential clients

Don’t be afraid to reach out to clients that you know will be beneficial for your firm. A simple phone call or lunch meeting could go a long way in swaying their decision. On paper, law firms can look similar, but having the opportunity to talk face-to-face gives you a chance to let your firm’s personality shine. On the flip side, it’s also important that you feel a connection with the client before taking their case. Then, after meeting, consider sending them “swag.” Giving them something useful, like a coffee tumbler, means that your contact information is always at hand when they need it.

Run a television ad

Taking the time to run a commercial could really generate buzz. It might seem “old school,” but television commercials are still around for a reason. Try to be strategic about what time slot you choose. This will ensure that you reach your target audience. For example, if you practice elder law, scheduling a commercial around the soap opera schedule isn’t a bad idea. Make sure to keep your phone lines open after the ad—they might be ringing off the hook.

Encourage referrals

If word gets around that you’re great to work with, then your firm will become even more of a commodity. The clients you already have know first hand the hard work that you put into every case. To encourage referrals, consider giving a referral bonus to existing clients just for a bit of incentive. Paying out the bonus will be worth it in the long run once you have a whole list of new clients.

Team up with other firms

By teaming up with other firms, you’ll be introduced to clients you may have never met before. After working with you on one case, they may prefer your style and hire you for future work. Teamwork can actually make the dream work.

As you can see, there are several different strategies to use when working to attract large clients to your law firm. From managed SEO campaigns to TV ads and referrals, the sky’s the limit when it comes to improving your caseload.

Categories: Digital Marketing