video marketing

6 Convincing Reasons to Use Video Marketing

by Josh Biggs in Marketing on 13th March 2021

It’s mind-boggling to see how powerful videos have become for businesses. The number of companies who use videos compared to that number from a mere decade ago has skyrocketed by over 50%! Out of the numerous companies that use videos as a marketing tool, about 82% of them have set aside budgets solely for video production purposes, with 83% feeling that video content has resulted in an amazing ROI.

Thankfully, video production isn’t as expensive as one might imagine, and the returns are perplexingly positive. If you still have doubts about creating video content for your company or product, we offer you 6 compelling reasons why video marketing is worth the effort.

1. Increases Conversions and Sales

You’re probably wondering how video content can improve your bottom line. Reportedly, videos on landing pages can boost conversions by as much as 80%. This isn’t a coincidence—since visitors are more interested in watching a 60-second video about a product than spending 60 seconds reading it, they’re more likely to follow a call to action every time they visit your page. If you thought photography was good enough to promote your products, imagine what wonders videography can do!

2. Worthy Investment

We’ll admit that professional video production can be pricey, but it’s well worth the cost. In 2017, 83% of those companies claimed that their investment in making video content produced unprecedented profits.

Now, what can startups do if they don’t have 20 Gs in the bank for shooting footage? Thankfully, the advancements of smartphone technology have made video content creation more effortless than ever before. Those food and travel bloggers you watch on YouTube? Odds are they’re shooting everything from a mobile device. Plus, a wide range of inexpensive and even free video-editing apps have helped even the least-tech-savvy entrepreneurs create jaw-droppingly awesome videography.

However, if you can spring it, you should check out video production agencies, such as this company that specializes in creating amazing videos for marketing purposes.

3. Builds Confidence and Trust

Since more people are shopping online than ever before, companies must create a relationship built on confidence and trust with their customers. After all, a company with a website is a mere stranger to future customers. Since startups don’t have the means to establish brick-and-mortar service centers in major cities, building a relationship of trust is more important than ever.

Luckily, publishing video content is the solution. Shoppers feel more confident in their purchase when they can see a product in action. They can also gauge a company’s seriousness in satisfying their needs by the video’s quality.

4. Appeals to Mobile Users

The significance of mobile devices has led to the conversion of videos as entertainment forms to videos as marketing tools. People are exposed to the most ads on streaming platforms and social media—two places where you want to focus your marketing efforts. By publishing videos on YouTube and multiple social media platforms, you’ll have a higher chance of getting your brand and product out there.

Best of all, your consumers can help expand your marketing scope by sharing your videos with others. A few clicks on YouTube or social media are all it takes for one person to share a video with countless others. At the end of the day, you’ve achieved your main marketing goal: imprinting your brand in the minds of the masses.

5. Better at Explaining than Walls of Text

To illustrate the power of videos, try and remember how many unboxing videos you’ve watched. Now, try to recall the reviews you’ve read of the products in those unboxing videos. Which form of marketing left an impression? Nine times out of ten, moving images are more memorable than walls of text.

6. Accommodates the Lazy Side of Buyers

Due to our hectic schedules, consumers don’t want to spend their entire commute reading about a product. Sure, positive reviews can help boost sales, but text-based marketing only does so much to convince a person to click the buy button. As for videos, specifically those that last under 60 seconds, you can solve this problem by demonstrating how a product works, showing off what features it has, and directing viewers to your website. 

Categories: Marketing