Appointment Setting Services: 5 Big Benefits You Can’t Do Without

by Josh Biggs in Business on 1st September 2019

Do you feel like you spend more time sourcing and setting up appointments than you do generating sales? When a meeting is postponed, do you sigh inwardly at the thought of rescheduling it? Are you overwhelmed by menial administrative and clerical tasks?

If you answered ‘yes’ to any of the above, appointment setting services could be the solution to your business struggles. To show you it’s the investment to make in 2019 we’ll share a few facts.

What is an Appointment Setting Service?

As the name implies, appointment setting services set appointments on behalf of, and for, business owners.

They do this by utilising different lead-generating tools, including databases and a pool of resources to source, secure and schedule appointments.

Most appointment setting services have different monthly packages to pick from. They charge a set fee per month, per appointment or take a percentage of sales that occurred thanks to the scheduled appointments.

Appointment setters are responsible for:

  • Making calls and sending emails to prospective clients on your behalf.
  • Generating leads.
  • Providing detailed information on your products or services to entice potential clients.
  • Scheduling appointments between potential clients and your team.
  • Performing follow ups and check ins.
  • Postponing, canceling and rescheduling appointments on your behalf.

Let’s see why it’s a smart investment.

The Benefits of Using an Appointment Setting Service

It Allows You to Focus On Your Business

Having an appointment setting service in your arsenal of business tools allows you to focus on your business. You can distance yourself from the administration associated with setting up appointments and focus on the core aspects of your business.

You can Increase Sales

Because of the databases these appointment setting services have access to, by the time an appointment is scheduled there’s a high chance they’re validated, hot leads. A scheduled appointment often leads to a confirmed sale.

Get Your Business ‘Out There’

Increased brand awareness is a guaranteed result of engaging with an appointment setting service. Every time a lead is contacted, your business is being advertised. Even if the prospect doesn’t convert into a client, he or she still knows the name of your business and they’re now aware of what you offer.

No Additional Overheads

If you’re outsourcing your appointment setting needs to a service, you don’t have to hire people to do this in-house. You don’t have to make additional investments on hiring, onboarding or training employees.

This also means that you don’t need to worry about increasing your office space, supplies, equipment or other expenses.

It Helps to Grow Your Professional Network

Even if your appointment doesn’t directly result in a sale it is still a valuable way to use your time. At every appointment you will meet new people and establish a relationship with them. Your professional network will grow and the more people that vouch for you, the more chance of you getting leads from them.

Tips for Employing an Appointment Setting Service

Hiring an appointment setting service is an investment. And everyone wants to get a high return on their investments. Here are some tips to get the most out of an appointment setting service.

Provide Training
These professionals are going to represent your company. Done well, this could have phenomenal effects on your company’s reputation but done improperly, this could result in loss of sales.

We highly recommend you provide training to the members assigned to you by the appointment setting service. By providing adequate training on your products and services you’re increasing the appointment setters’ knowledge of what you’re offering. This will increase their quality of engagement when dealing with leads.

Pick Your Appointment Setting Service Wisely

As with most industries today, the appointment setting service market is becoming saturated. For every great, professional and effective appointment setting service, there are ones that aren’t up to your standards. Before picking an appointment setting service, list a few vendors and research:

  • Their websites
  • Company profiles
  • Reviews about their services

Ask for Detailed Reports

Asking for detailed reports is of the utmost importance. Firstly, it ensures that you’re getting ‘bang for your buck’ and that the appointment setting service is doing what you pay them to do: setting appointments.

Secondly, it eliminates the risk of double contacting a prospective client. Professionally speaking, there are few scenarios worse than looking like you don’t know what is going on in your own business.

Ready to Transform Your Business?

When you look at all the benefits of using an appointment setting service, it’s easy to see why so many companies are utilising them.

Sit back, relax and let an appointment setting service do the hard work for you.

All you have to do is show up and seal the deal in the way that only you can.


Categories: Business