cloth branding

Are you thinking of having an Independent Clothing Brand?

by Josh Biggs in Marketing on 24th January 2019

So you are thinking of having your clothing brand. If you have worked in a clothing company before, then you should know that the process of getting your designs produced into real clothes is not an easy task. It takes a lot of effort and time before a piece of clothing is finished. But if you’re ready to face the challenge and embark on this journey, here are some steps that you should take as a business owner.

Step #1: Brush up your skills

Before you even start investing your money in this new business, you first have to make sure that you have all the right skills to make your business succeed. You may have talent in creating fashionable designs, but you have to remember that there are millions of designers and companies in the clothing industry. Therefore, you have to fight hard to stand out from the crowd.

Your talent can get you far, but there is always room for improvement. Taking seminars, classes, or even internships would take your ability and skills to the next level. Learning from the experts in the industry is an excellent opportunity for you to know about the essential things that you should do and what you shouldn’t do in your business.

Step #2: Know the Necessary Details about Your Investment

Building a clothing business means that you’ll have to invest your money as well. So before you think how much profit you can earn through your sales, think of the money that you’ll have to spend first, as well as the overall structure of the business that you want.

You have various options when it comes to the clothing business. You can sell your items online, offline, or even both. After choosing the kind of store that you want to have, you will now have an idea about the things that you need to purchase or invest in for the business. For example, you’ll need to buy a good website and pay for a web designer if you want an online store. Meanwhile, if you choose to have a traditional store instead, you’ll have to pay for the rent and the utility bills. There are pros and cons for each kind of structure so make sure to consider them before you decide.

Some of the factors that might affect your decision are your financial status and the amount of time that you can invest in the business. If you can manage your business full-time, then you can build a traditional brick and mortar store. But if you can only handle the store part-time, having an online store might be the best set up for you now.

Step #3: The Business Plan

The business plan is where everything starts for your business. This is where you will be able to lay out all your plans for your business. From the business name to the marketing strategies that you will use, your business plan will have all the details needed for you to build a solid foundation for your business. Without a solid plan or foundation for the company, you won’t be able to focus on your goals for the business. When you have a business plan, it’s easier to keep yourself on track and do the steps that would lead to the success of the business. If you don’t have an idea about how you will do this, you can hire a professional who can help you create your business plan correctly.

Step #4: Looking For a Good Manufacturer

Without a manufacturer, your designs won’t be worn by your target market. Manufacturers are in charge of making your designs real. Before your designs can reach the stores or your customers, you have to look for the best clothing manufacturer that will deliver the kind of quality that you want your clothes to have. A good piece of clothing is not just about the design, it must also have the quality that your customers would be comfortable and confident to wear.

There are a lot of manufacturers that you can choose from today. You can easily ask an overseas or a local manufacturer to help you. But the more difficult task is deciding which one of them would be best for your business. To choose the best company to partner with, you have to know how to talk to manufacturing companies. Communicating with these companies will give you an idea if they are a good fit for your own business. Ask them questions about their previous clients so you will have an idea about the quality of their outputs.

Step #5: Hiring The Right People

Hiring people who can help you with your tasks in your business is also essential. Whether you have an online store or a traditional one, it would be challenging to do everything on your own especially when you have a lot of customers to take care of. If you don’t have people who can help you, your process will be a lot slower which might turn off your customers.

Aside from that, you will have a lot of responsibilities as a business owner. Some of the people that you might need are your product manager, accountant, and customer service staff. These people are going to make your business more efficient so that you can also provide the best shopping experience for your customers.

It’s easy to have your clothing brand today. If you have a passion for fashion, there is nothing that can stop you from building your business. However, it’s another thing to have a solid business that will eventually grow into a good company. If you want your clothing brand to achieve its goals, then you have to be patient and follow these important steps. Always strive to give your customers the best products and the best kind of customer service. Remember not to skip the vital parts when starting a business like creating your business plan. This way, you’ll have a solid foundation for your independent clothing brand!

Categories: Marketing